Tata Sky is GONE! The company has now been renamed to Tata Play, with a major revamp of its services. Existing customers of Tata Sky will be swiftly moved over to the new services and will see the new branding efforts reflected across the entire interface. Tata Play has also joined hands with Netflix to offer new OTT-centric channel packs as well.

The new rebranding of Tata Sky will be visible to viewers from January 27.

As part of the Tata Play rebranding, all other associated Tata Sky services have also been renamed. “Our Broadband business with 100 percent fiber network provides impressive speeds, and that’s why we renamed it to Tata Play Fiber. In the last few years OTT has become mainstream which led us to create an aggregator app called Tata Play Binge – which today hosts content from 13 leading OTT apps through a single User Interface while offering the flexibility of single subscription and payment,” said Harit Nagpal, MD & CEO – Tata Play Ltd.

Tata Play revamps its services!

“We recently announced the Tata Play Binge Combo Packs – an inventive bundled offering that, for the first time, is providing the best of broadcast channels and OTT apps in one integrated pack, making entertainment consumption further consumer friendly,” he added.

Additionally, Tata Play has also added Netflix as an add-on bundled service to its bouquet of offerings. The new Binge Combo packs will now include TV channels as well as subscription to OTT services in one combo pack. The list of OTT services will also include Amazon Prime Video and Disney+ Hotstar. These new Combo packs will start at a monthly price of Rs. 399.

Moreover, Tata Play will waive off charges for its services. “We are making service visits free for all customers starting today, and our de-active DTH customers can continue to recharge and get restarted on the platform with No reconnection charges,” says Tata Play.

“Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and Broadband. We believe it is time for a brand identity that resonates beyond our DTH business,” explains Harit Nagpal. “I thank Tata Sons and The Walt Disney Company for backing this business, which over the years has expanded to 23 million households and made our content distribution platform a formidable player in the market,” he added.

 

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Keyword: Tata Sky is NOW Tata Play! Free service visits, Netflix bundle packs and more

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