'TATA.ev' is the new brand identity of Tata's EV business, Indian, Tata, Launches & Updates, Electric Vehicles, logo, Brands
'TATA.ev' is the new brand identity of Tata's EV business, Indian, Tata, Launches & Updates, Electric Vehicles, logo, Brands

The idea behind the ‘TATA.ev’ branding is based on the philosophy of ‘Move with Meaning’.

Tata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors, has launched its new brand identity, TATA.ev.

According to the company, TATA.ev is based on the philosophy of ‘Move with Meaning’, where sustainability, community and technology come together.

The TATA.ev logo features the Tata emblem with “.ev” enclosed in the “Orbit”, which is said to symbolize a circular ecosystem. The “Orbit” itself has a thin-to-thick stroke, which according to the company, symbolizes mobility in progress. The Evo Teal colour is said to highlight the brand’s commitment towards a sustainable future. It also symbolizes innovation and tech-forward capabilities.

TATA.ev’s print collaterals are designed on a white base to reduce ink usage, while digital collaterals are on a black base to reduce battery consumption and energy usage. Smaller file sizes, quicker loading times and optimized performance are said to ensure wider accessibility. The font family used is Inter, an open-license and variable font family.

 

Keyword: 'TATA.ev' is the new brand identity of Tata's EV business

CAR'S NEWS RELATED

Tesla and Govt. of India close in on an agreement

An official announcement could be made during the Vibrant Gujarat Global Summit in January. Tesla Inc. and the Indian government are close to finalizing an agreement that would enable the US-based EV maker to import its electric cars into the country from next year. According to a media report, ...

View more: Tesla and Govt. of India close in on an agreement

Hyundai & Kia have the fastest charging EVs, says new study

The fastest-charging BMW is the 2024 i5 eDrive40 in 20th place. According to a new study, electric vehicles from Hyundai & Kia charge the fastest, with the Hyundai Ioniq 6 RWD topping the list, closely followed by the Kia EV6 RWD in second. The study considers 43 different battery-powered ...

View more: Hyundai & Kia have the fastest charging EVs, says new study

15,000 km & 7 months with my XUV400 EV: 8 pros & 5 cons

Higher DC charging speeds as compared to the Tata Nexon EV is a boon. BHPian sidoxic recently shared this with other enthusiasts. After 15,000 km and 7 months of ownership of the XUV400 these are my observations based on the points being discussed here. And feel free to ask ...

View more: 15,000 km & 7 months with my XUV400 EV: 8 pros & 5 cons

Rectifying AM radio interference in EVs could become a costly affair

The cost of keeping AM radio would come up to $70 per vehicle. According to findings from the Centre for Automotive Research (CAR) – an organization tied with General Motors & Ford; continuing to offer AM radio could become a costly affair for automakers going forward. Recently, AM radio ...

View more: Rectifying AM radio interference in EVs could become a costly affair

India mulls tax cuts on imported EVs for a period of 5 years

Manufacturers will have to commit to eventually building EVs in India to avail of the tax cuts. According to a media report, the Indian government is looking at allowing international automakers to import EVs on concessional duty rates. It is said that the government could offer tax cuts on ...

View more: India mulls tax cuts on imported EVs for a period of 5 years

2,20,000 km of driving experience with multiple EVs: My takeaways

Drive in Sport mode and enjoy to the fullest. No need to drive without A/C or limiting the driving speed to 60-70 km/h. Driving EVs is really fun. BHPian siva61 recently shared this with other enthusiasts. Getting into EVs – Mahindra e2o Plus In January 2018, I was in ...

View more: 2,20,000 km of driving experience with multiple EVs: My takeaways

Minister Piyush Goyal visits Tesla's California factory

Tesla is looking to tap into the growing EV market in India and has been seeking tax concessions to set up a plant in India. Commerce and Industry Minister Piyush Goyal, recently paid a visit to Tesla’s manufacturing facility in Fremont, California. During his visit, Goyal met with Tesla ...

View more: Minister Piyush Goyal visits Tesla's California factory

Residents prohibited from installing EV chargers in basement parking

This situation has become a significant concern for my friend, especially considering his plans to purchase an electric car. BHPian Captain Slow recently shared this with other enthusiasts. Greetings fellow members. My friend is currently experiencing problems with his Residential Welfare Association (RWA). It appears that they are now ...

View more: Residents prohibited from installing EV chargers in basement parking

Extracting the maximum range from your EV: Tips & tricks from owners

Focus on range, resulted in 'Jelly Bean' EVs, says Nissan design boss

Tata Avinya EV to be based on JLR's EMA platform

Volkswagen ID.7 Tourer is expected to arrive in 2024

Honda to focus on SUVs and EVs in India; plans 5 models by 2030

BMW i5 M60 First Drive Review: The Speed of Progress

EV demand weaker than initially expected, admit industry execs

India-bound BYD Seal EV awarded 5-stars by Euro NCAP

BYD Seal and localized Atto 3 India launch delayed to 2024

The Rimac Nevera has arrived in Singapore

Japan: City implements EV wireless charging pilot program

India develops world's first combined AC/DC charging connector for EVs

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel