This Giulia front end update could potentially be the last before the Alfa Romeo sedan merges into its electrification strategy which will see the brand become an EV-only from 2027 onwards.
This latest and minute update which only really spans the front end details is amidst the confirmation that the next-generation Giulia will be an all electric model but despite the scarce information, we can expect it will arrive before 2027; the year the Italian brand will be fully electrified.
Considering this direction, introducing a new, pure combustion engine into the sedan would not make sense within this timeframe. Perhaps, like the new Tonale, it could employ a hybridised configuration as one last stand considering the brand’s unwavering history that revolved around iconic engines and sonours exhaust sounds.
In some spy images courtesy of Walter Vayr on Facebook, the compact executive Giulia front end is seen on the roads only concealing the details on the grille, headlamps and lower intakes. The rest of the bodywork remains mostly unchanged with the characteristic Alfa Romeo horseshoe rims sitting on all four corners. The rear of the Q4 Veloce prototype is identical to the outgoing model with no changes on the diffuser or exhaust layout.
The existing Giulia model in our market serves as the backbone of the premium brand alongside the Stelvio and despite lauding reviews and testimonials, the newcomer was not able to lament a sustainable challenge against its German rivals, namely the BMW 3 Series and Mercedes-Benz C-Class. Based on the spy shots of the Giulia front end, this may be a last chance to own a new, premium Italian competitor to a BMW or Mercedes-Benz that doesn’t come with a charging adaptor.
The next completely new model we can expect from the brand will be another SUV, to attempt to win over some of the hotly contested crossover B-segment. Titled the Brennero and falling under the Tonale, it is expected to arrive as soon as 2024 with EV derivatives confirmed too.
Keyword: Spied Alfa Romeo Giulia front end hiding minor changes