Sime Darby Auto ConneXion (SDAC), the exclusive distributor for Ford in Malaysia, today broke ground for its new Ford 3S Centre in Penang. With an investment of RM16.6 million, the new Ford 3S Centre is set to elevate the customer experience and strengthen prospects for the brand in the Northern region.
Spanning across 45,000 square feet, the 3S Centre will be equipped with a total of 18 service bays and the capacity to display a total of 6 vehicles. Targeted for completion by the first quarter of 2024, the facility is located along Jalan Baru in Seberang Prai, providing ease of accessibility. Upon completion, customers will be able to experience state-of-the-art facilities at the new Ford 3S Centre, built from ground up in line with Ford’s global standards.
The groundbreaking ceremony was officiated by Turse Zuhair, Managing Director of SDAC, George Ngian, Head of Distribution Sales of SDAC and Peter Chan, Dealer Principal of SDAC Penang.
Turse Zuhair, Managing Director of Sime Darby Auto ConneXion, said, “This is indeed a significant milestone for us. As a 3S Centre offering end-to-end services, the facility will offer greater convenience and accessibility for Malaysians. This investment is a clear reflection of our commitment to meet the needs of the market, as we strive to raise the bar in elevating the customer experience.”
DJ Simpson, Managing Director of Ford Asia Pacific Distributor Markets, added, “Together with our distributor partner Sime Darby Auto ConneXion-Ford, we are pleased to continue to expand our network in Malaysia with this latest facility. Penang is a key market with strong prospects for Ford and Sime Darby Auto ConneXion. By reinforcing our presence here, this will enable us to continue bringing our growing line-up of world-class vehicles and top-notch services to customers in the northern region.”
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Keyword: Sime Darby Auto ConneXion-Ford breaks ground on 3S centre Penang