The rich are eager to add Rolls-Royce's first production electric car to their garages.
Rolls-Royce expects that it will need to increase production of its Spectre electric vehicle before it even starts. Looking at the rate at which orders are currently flowing in, the luxury marque will likely have to boost output unless interest in the car is dramatically reversed.
“The order intake for the Spectre is far better at this moment than we would have expected,” said company CEO Torsten Muller-Otvos, according to Automotive News. “We have a couple of months to go [before production starts], but if that trend continues, then I'm pretty sure we need to adjust our plans.”
This comes after Rolls-Royce recently announced record sales.
The Spectre will effectively replace the Wraith, Rolls-Royce's current two-door, when deliveries begin in the fourth quarter of this year. The EV will act as the so-called “third pillar” of the brand's sales, joining the Cullinan SUV and Ghost sedan. This indicates that Rolls-Royce expects to sell loads of Spectres, despite the fact that it will cost roughly $413,000 before options. That price puts it between the Cullinan and Rolls-Royce's flagship Phantom, but we expect buyers to spend far more heavily than that. Part of the reason the marque achieved sales records in 2022 is that buyers are willing to splurge extra on custom options, with the average customer spending half a million dollars on each commission.
Back in October, we reported that Rolls-Royce had hundreds of Spectre orders before the EV was even revealed. If the wealth of colors and finishes on offer is anything to go by, we suspect that the luxury automaker will be able to return a tidy profit with ease.
When it arrives, its most direct rival has been touted as the Cadillac Celestiq, another six-figure EV with limitless options and a supreme focus on quality and detail. Will the Caddy eat into RR sales? Will Rolls buyers turn their noses up at the Celestiq? Both outcomes are likely to certain degrees, but at this level, we suspect many buyers will happily spring for both.
Source Credits: Automotive News Europe
Keyword: Rolls-Royce May Build More Spectre EVs To Cope With Demand