The Ram Revolution electric ute is a step closer to its reveal next month, with a design video teasing some of how the electric version of the Ram 1500 will look.
While few details of the incoming rival to the Ford F-150 Lighting have been officially confirmed, the Ram Revolution electric ute teaser video reveals a key design detail that could put some points of difference between it and its competitors.
Seen in one section of the clip is a designer working on the front quarter panel, while behind it is the clay model’s ‘door’, of which only one can be seen.
It means we might see the Ram Revolution available with at least a single-cab variant, rather than a dual cab as with rivals.
Another point of difference that’s been previously mentioned by Ram CEO Mike Koval Jr was in an interview with EV Pulse, in which he said the Revolution would have a range extender variant, with the combustion engine likely onboard to assist with range for towing – something that has been questioned with the Ford F-150 Lightning.
With the Lightning offering a range of 515km in its highest trim with a large battery, or 370km in its lowest spec, the Ram 1500 Revolution with a range extender has the brand well placed to offer a large ute that fills the needs an F-150 can’t.
While we await the full reveal of Ram’s smaller ute, the Toyota HiLux- and Ford Ranger-rivalling Dakota, or Ram 1200, the electric Ram Revolution will make its debut on the 6th of January 2023.
Mr Koval Jr recently said that past the 1500 going electric, focus would be heavily placed on the mid-sized ute market, meaning Australia could see the brand’s answer to the Ranger and HiLux here sooner rather than later.
“We’ve always said we know that on a global basis, probably the biggest area, the biggest white space opportunity for our brand to grow, has been the mid-size pick-up,” Mr Koval Jr recently told Automotive News Canada.
He also told Autoblog specifically that the Australian and South American markets’ hunger for mid-sized utes, part of what is pushing the company to develop its own.
Once electrification takes off in Australia, our market is a prime target for the Ram 1500 Revolution if the words of Bob Graczyk, Head of Ram International, in October this year are anything to go by.
He said at the Walkinshaw facility that remanufactures Ram 1500s for the Australian market that it’s “super important” for the brand, and that the growth of Ram Australia has been “phenomenal”.
“Outside of the US, we sell more full-size pick-up trucks than Ford and GM combined, and Australia representing a market share of more than 70 per cent, is a big contributor of that,” said Mr Grazyk.
Keyword: Ram 1500-sized Revolution electric ute weeks away from reveal, design sneak peek released