In the overall automotive market, PROTON had managed to retain 2nd place, with an estimated market share of 19.6%. Its Year-To-Date (YTD) market share is estimated to be 17.1%.
The brand’s sales is mainly led by the Proton Saga, which saw 3,996 units sold in May. The company views this as good performance as it had managed the transition from the previous version to the 2022 Proton Saga that was launched on 12 May. The new model offers improved features, safety and quality in a refreshed design. Market demand has thus far been encouraging, with over 12,000 bookings received. The Proton X50 also contributed significantly to the company with 2,779 units registered in May, making it the market leader for B-segment SUVs as well as for the overall SUV market. The other 2 Proton models that continue to lead in their respective segments are the Proton X70 and Proton Exora with sales of 692 units and 387 units respectively. For its export sales, YTD export volume for the Saga now stands at 1,482 units, an increase of 71% compared to the previous year. Export sales for May hit 513 units, an increase of 12.5% compared to previous month while the YTD total of 2,086 units is a 47% increase over the same period in 2021. In the first 5 months of the year, Pakistan continues to be the biggest export market with 1,350 units. This is followed by Egypt and Brunei with 172 and 158 cars respectively.
“The increase in sales for PROTON in May is a direct result of the company boosting its production volume to catch up to market demand. As with the rest of the automotive industry, we are continuing to try and secure sufficient parts supply to clear our backlog of orders so while that is happening, PROTON would like to express its gratitude to customers who have supported us in bearing with the long waiting period,” said Roslan Abdullah, Deputy Chief Executive Officer, PROTON.
Keyword: PROTON Dealing With Parts Shortage; Records Higher Sales In May