Along with an entry-level crossover that will appeal to younger buyers.

As Infiniti continues to reinvigorate itself with fresh products like the latest QX60, an Infiniti dealer says he'd love to see the introduction of new models to boost the automaker's image.

Steve Lapin, who serves as the Infiniti National Dealer Advisory Board chairman, told Automotive News that a sensible entry-level crossover (like the Lexus NX) and a high-end sports car are the shot in the arm the luxury brand needs. “If we're going to become this aspirational brand, we would need a six-figure GT-R-type car … we need a differentiator,” he said.

The closest thing Infiniti has to a desirable and sporty coupe is the handsome Q60. Due to the rising demand for crossovers and SUVs, the Japanese brand decided to pull the plug on the coupe after MY2022.

sports cars, luxury, prominent dealer thinks infiniti needs its own halo sports car
Infiniti

Interestingly, it's the Q60 that formed the foundation of the Project Black S concept that was first seen in 2017. With clever F1-derived technology, the prototype sports car gained motivation from a hybridized 3.0-liter V6 engine with twin turbochargers.

With 563 horsepower and 350 lb-ft of torque on tap, it's just the sort of car Lapin believes Infiniti so sorely needs but, sadly, the company decided to kill the idea off. Interestingly, Ed Lennon, then the Infiniti National Dealer Advisory Board chairman, commented, “anything that Infiniti produces for its dealers, we want it to be a volume product.”

“I would much rather see something like the QX60,” he added. “That's a volume vehicle, that's where this company needs to go.”

sports cars, luxury, prominent dealer thinks infiniti needs its own halo sports car
CarBuzz

But Lapin would also like to see the introduction of a crossover that would slot in beneath the QX50. “We need to have a gateway model in the $35,000 to $40,000 comparable to the Lexus NX,” he added. The dealer believes that a more affordable Infiniti product would attract more people to the Infiniti fold. “[They] will upgrade to the larger models as their incomes and families grow.”

This is very possible, especially as Infiniti pivots towards electromobility. But as for the sports car? We're not so sure. While Lapin believes a sports car priced in excess of $100,000 would serve as a halo car and demonstrate Infiniti's prowess, the segment is shrinking at an almighty rate.

sports cars, luxury, prominent dealer thinks infiniti needs its own halo sports car
Infiniti

Last year, Nismo CEO Takao Katagiri hinted at the arrival of a GT-R successor. While not much is known about this future sports car, we do know it will eventually be sold in the United States. Powering the mystery performer will be a series of hybrid and electric setups.

There's potential for Infiniti to develop a more luxurious variant of this car and, perhaps, make it a more upmarket product. We wouldn't hold out much hope and expect the Infiniti lineup to instead evolve into a range of premium crossovers and SUVs, both of which are highly favored by consumers.

sports cars, luxury, prominent dealer thinks infiniti needs its own halo sports car
Infiniti

Source Credits: Automotive News

Keyword: Prominent Dealer Thinks Infiniti Needs Its Own Halo Sports Car

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