DAYTONA BEACH, Fla. – The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, will bring the Beef. It’s What’s For Dinner. 300 back to Daytona International Speedway for a third year as the title sponsor of the 2023 NASCAR Xfinity Series season-opener.
“The partnership we have with NCBA is unique to our sport and our fans love it,” said Daytona International Speedway President, Frank Kelleher said. “The race has given beef farmers and ranchers the perfect platform to reach consumers and tell the tasty story of beef. We have had two incredible Beef. It’s What’s For Dinner. 300. events and again can’t wait to smell beef on the grills of our campers again next year.”
“We are honored to be back in Daytona for a third year and sponsor the Beef. It’s What’s For Dinner. 300 on behalf of America’s beef farmers and ranchers,” said Clark Price, Federation Division Vice Chair for the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. “Nothing makes a tailgate better than beef sizzling on the grill and we’re excited to be back at the Speedway with race fans to kick off the racing season.”
Keyword: Popular Daytona Title Sponsor Returns To Xfinity Series