Perodua is revising its production target to 338,000 units, which will translate to a higher sales volume of 325,000 vehicles by the end of 2023 underpinned by improved parts supply by auto vendors and healthy demand for its vehicles.
The compact car company in January 2023 announced a production target of 330,000 units and sales target of 314,000 vehicles based on the sales momentum it received from 2021’s the sales tax exemption delivery extension and demand for its latest model, the Perodua Axia.
“This month saw our highest ever production and sales performances of 35,111 units made and 33,836 units registered in a single month,” Perodua President and Chief Executive Officer, Dato’ Sri Zainal Abidin Ahmad said.
For reference, Perodua produced 22,974 units in October 2022 and registered 24,849 units in the same month of 2022.
He said the increase in production was achieved with available resources within current automotive ecosystem, hinting at its growth potential for both demand and supply side of the industry.
Dato’ Sri Zainal said: “While some issues such as the long-term availability of semiconductor chips still persist, but we are able to secure enough so that our fourth quarter performance would be the best in our history.”
On a year-to-date basis, Perodua made 280,452 units between January and October 2023 which was an increase of 22% from 229,811 units in the same period of 2022.
In terms of sales, year-to-date January to October 2023 saw the registration of 267,063 units, up 20.2% from 222,203 units in the same period of 2022.
“If this momentum continues, then the automotive industry might be able to sustain such growth in 2024, which would further help boost the consumer sentiment despite the economic uncertainties next year,” Dato’ Sri Zainal said.
“For now, we are focusing on maximising our potential in both production and sales so that our customers will receive their Perodua vehicles faster,” he added.
Keyword: Perodua confident it will sell 325,000 cars this year