Nissan X-Trail comes first in study of online searches during the past year, while BMW has four vehicles in the top 10.
The Nissan X-Trail has emerged as the most anticipated car release of the year in New Zealand, according to research by Auto Trader.
A study by the automotive marketplace compared the number of Google searches made in the past 12 months for more than 50 cars set to be released in either 2022 or 2023.
The X-Trail, pictured, took top spot with an average of 5,780 searches a month during the research period. It was followed by the Honda Civic e:HEV on 2,410 searches and the BMW X1 came third with 1,370.
BMW models proved particularly popular for New Zealanders and the luxury marque had four models in the top 10 most searched car releases. Its X1 was the highest placed in third, while the Z4, M2 and 7 Series were placed fourth, fifth and tenth, respectively.
Also making the top 10 was the new Maserati GranTurismo, the all-electric Polestar 3, the Volkswagen Amarok, which is due to hit the market early next year, and the Toyota Corolla Cross.
A number of interesting luxury car releases appear lower down the search ladder, including the Aston Martin Valhalla, the Lucid Pure Air and the Electric Delorean DM.
Erin Baker, Auto Trader’s editorial director, says: “New Zealand is a nation of car lovers and our research highlights just how excited car enthusiasts are for the dazzling array of new models set to hit forecourts this year.
“Surprisingly, it’s not just the more premium or aspirational brands making the top 10, with the more family-focused Nissan X-Trail coming in a very respectable first place – clearly, functionality can be just as important as speed.”
Baker adds the X-Trail has also received plenty of attention through Google searches in the UK, US and Australia, while fans in Canada the Hyundai Ioniq 5 and the Renault Megane E-Tech were among the top searches.
Top 20 models
The most searched for new car releases in New Zealand over the past year and the average number of Google searches per month
1. Nissan X-Trail – 5,780 searches 2. Honda Civic e:HEV – 2,410 3. BMW X1 – 1,370 4. BMW Z4 – 1,040 5. BMW M2 – 940 6. Maserati GranTurismo – 920 7. Polestar 3 – 900 8. Volkswagen Amarok – 660 9. Toyota Corolla Cross – 620 10. BMW 7 Series – 540 11. Honda Civic Type R – 540 12. Lucid Air Pure – 480 13. Aston Martin Valhalla – 410 14. Toyota GR Corolla – 410 15. Toyota Corolla Cross Hybrid – 280 16. Electric DeLorean DM – 260 17. Mazda MX-30 REx – 260 18. BMW i7 – 240 19. Hyundai Ioniq 5 N – 230
20. Kia EV6 GT – 230
Keyword: NZ’s most searched for new cars