New corporate brand identity and logo signals exciting and significant new chapter in Citroën’s history is underway

Citroën is today revealing a fresh corporate brand identity and logo, signaling a bold, exciting and dynamic new era for the 103-year-old brand is underway as it accelerates its mission to make electric mobility accessible to all and extends its core DNA for affordability, audacity and customer wellbeing.

The new look reinterprets the original logo first adopted by founder André Citroën, inspired by the success of his first metalworking company producing chevron-shaped ’herringbone’ gear systems. The familiar and technical “deux chevrons” reference has remained at the heart of Citroën’s identity ever since.

The elegant new emblem signposts the brand’s transition and evolution, and will debut at the end of September on a significant conceptual Citroën family vehicle. Versions of it will then progressively enhance future Citroën production and concept vehicles from mid-2023 on. The prominent, enhanced vertical oval will introduce a new direction in design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models.

Complementing the new logo is a fresh corporate brand identity programme and the appearance of a new brand signature, which promises “Nothing Moves Us Like Citroën”.

Citroën CEO Vincent Cobée says: “As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs.  Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”

new citroën brand identity and logo signal exciting, energetic and modern era to come

1. New but familiar

Central to the new brand identity is the evolution of Citroën’s world-famous “deux chevrons” symbol – the tenth significant revamp of the Citroën logo since the formation of the company in 1919 – and features wider and more prominent chevrons contrasted and surrounded by a softer vertical oval frame.

Significantly, the more prominent, enhanced vertical oval will initiate a new direction in product design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models.

Citroën’s Global Brand Designer Alexandre Revert says: “As we look to clarify our future focus, it was logical for us to close the loop by coming back graphically to André Citroën’s first logo which represented the genuine promise of affordable and innovative mobility for all. Progressively moving to a more prominent and visible brand signature for our future designs is a significant if subtle evolution, where the precision of the technical, functional chevrons are embraced by and contrasted with the warmth and almost human softness of the oval that surrounds them.”

Supporting the new vertical oval logo is a fresh and comprehensive corporate identity programme which acts as a further and timely indication of how Citroën is accelerating its commitment of making electric mobility accessible to all while maintaining and extending its core DNA for accessibility, audacity and customer wellbeing.

A key objective was to embody elements inspired by more intimate non-automotive brands, including cosmetics and apparel, to convey a warmer expression of the brand that is easy on the eyes when experienced in different settings. For example, the new identity has been thoughtfully crafted with a pure and simplified user interface, providing customers with an enhanced sense of serenity for their entire digital journey with Citroën, from living room to showroom.

Particular care has been given to the design to ensuring the digital experience meets the expectations of new customers for ergonomics and aesthetics – including providing a ‘dark mode’ option – and fully meets the exacting needs and requirements for online sales.

In addition, a new animatic language is under development to integrate the new identity in all digital touchpoints, both inside the vehicle through HMI screens and outside in the My Citroën App, providing customers with an enriched and coherent Citroën experience.

The new identity will also extend beyond the digital environment and use of the new logo on and in vehicles to embrace all elements of the company’s corporate identity, from merchandising and documentation to dealership and corporate building signage. Efficient new signage will be lighter and energy saving, as well as chrome free to increase recyclability.

The comfortable and familiar “La Maison Citroën” retail interior concept will also continue to be enhanced as it has proved to be popular with customers since its introduction several years ago.

A fresh, simplified colour palette and new lettering evolved from Citroën’s current proprietary fonts will complement the logo and further enhance the new brand identity.

While white and cold grey provide a basis of serenity and easiness, two signature colours will be introduced as contrasting punctuations to be applied in details and specific areas.

Inspired by an important legacy colour for Citroën which has been used on iconic cars throughout the company’s history including the 2CV and the DS, the calming Monte Carlo Blue will be making a welcome return to the car portfolio in the near future, as well as featuring in details of the brand identity palette for corporate and retail applications.

Additionally, a more energetic and distinctive Infra-Red will replace the currently used red to add balance and dynamic contrast in physical, print and digital applications.

The new brand signature – “Nothing Moves Us Like Citroën” – will start to be used selectively in corporate and product communications and activities.

2.Evolution and revolution

Citroën’s evolutionary new brand logo and corporate identity combine with the “Nothing Moves Us Like Citroën” signature to highlight the coming revolution in the brand’s approach to future accessible mobility solutions and its commitment to stress-free customer services.

The first physical evidence of this will be explored in a significant conceptual family vehicle, which will carry the new identity and be revealed by Citroën at the end of September.

Laurent Barria Head of Citroën Marketing and Communication says: “By embracing our roots and reinterpreting our identity in a modern way, we are sending a clear message to everyone that while we’re staying true to our brand DNA, things are changing dramatically at Citroën.

We continue to look at things differently in our mission to create daring solutions that make electric mobility more accessible, and we’re determined to prove to our customers and to ourselves that nobody and nothing moves us like Citroën as we extend the emotional wellbeing we experience inside the car to outside of the car through the entire partnership journey they take with us.

It requires revolutionary thinking in everything we do, from the innovative vehicles we create to the inclusive, responsible services we provide, and it requires us to express and stand by our unique approach. That is exactly what we are promising to do today.”

Developed by the Citroën design team, the new Citroën identity has benefited from the expertise of Stellantis Design Studio, the global brand design agency of Stellantis dedicated to internal and external clients.

SOURCE: Stellantis

Keyword: New Citroën brand identity and logo signal exciting, energetic and modern era to come

CAR'S NEWS RELATED

DRIVEN: Citroën C4 Aircross HDi 115 2WD Seduction

DRIVEN: Citroën C4 Aircross HDi 115 2WD Seduction The rear view bares more resemblance to that of the donor car, the Mitsubishi ASX The Aircross is a compact car in its class, making it placing it on the road easy The cabin is the biggest letdown; here the ASX ...

View more: DRIVEN: Citroën C4 Aircross HDi 115 2WD Seduction

Citroën DS3 Cabrio VTi 120 Style

Cabin has aged very well and equipment tally is strong Neat shark-fin shaped B-pillar remains thanks to the roof opening only partially This funky, spunky cabrio has little go, but lots of show Road Tests BlogBy: CAR magazine The Citroën DS3 Cabrio continues to show that the French company wants to ...

View more: Citroën DS3 Cabrio VTi 120 Style

Long-term test: Citroën C4 Cactus 1,2 e-THP Shine

Long-term test: Citroën C4 Cactus 1,2 e-THP Shine The Cactus in Barrydale on Route 62. The C4 Cactus is smaller in size than most pictures suggest. Road TestsBy: Wilhelm Lutjeharms Introduction: Citroën C4 Cactus 1,2 e-THP Shine Seeing the C4 Cactus in the flesh for the first time came ...

View more: Long-term test: Citroën C4 Cactus 1,2 e-THP Shine

Citroën C4 Picasso E-DHI 115 Intensive & Honda Civic Tourer 1,8 Executive AT

Both cars offer generous utility space The ubiquitous SUV has become the vehicle of choice for many SA families. However, these alternatives are worthy of your consideration Comparative Road Tests BlogBy: CAR magazine It takes one look at the monthly sales charts to realise South Africans love their SUVs. The rationale behind the purchase ...

View more: Citroën C4 Picasso E-DHI 115 Intensive & Honda Civic Tourer 1,8 Executive AT

ROAD TEST: Citroën C5 Aircross 1,6 THP Feel 6EAT

Car reviewsBy: CAR magazine Is Citroën’s priciest model range a stretch too far for consumers who’re sceptical about the brand? We test the new C5 Aircross… When you write about a subject so infused with emotion as cars, at any stage you’re bound to annoy a subset of petrolheads. ...

View more: ROAD TEST: Citroën C5 Aircross 1,6 THP Feel 6EAT

DRIVEN: Citroën C3 1,2T Shine AT

Car reviewsBy: CAR magazine JOHANNESBURG, Gauteng – The announcement of Citroën’s return to South Africa was a welcome one. Although the French firm is unlikely to sell its wares in the thousands it’s always a treat to have a variety of manufacturers in the local automotive market. We drove ...

View more: DRIVEN: Citroën C3 1,2T Shine AT

DRIVEN: Citroën C4 Picasso e-HDi 115 manual

DRIVEN: Citroën C4 Picasso e-HDi 115 manual The ride quality as quite good and absorbent. From a distance the C4 Picasso seems smaller than it is. As expected, the view from inside is perfect through what feels like a wraparound windscreen. Two screens and a few buttons manage all ...

View more: DRIVEN: Citroën C4 Picasso e-HDi 115 manual

ROAD TEST: Citroën C3 Aircross 1,2 PureTech 81 kW Turbo Shine AT

Car reviewsBy: CAR magazine The C3 Aircross enters a tough segment; has Citroën done enough to sway potential T-Cross and EcoSport buyers? According to Citroën’s own research into potentially rejoining the South African market, some motorists were unaware the brand exited the country at the end of 2016. After ...

View more: ROAD TEST: Citroën C3 Aircross 1,2 PureTech 81 kW Turbo Shine AT

Citroën C4 Cactus 1,2 e-THP Shine and Renault Captur 88 kW EDC Dynamique

ROAD TEST: Citroën C3 1,2T

Citroen Light Fifteen (1951-52)

Citroen C3 Aircross offered with a Rs 1 lakh discount

Citroen 15 H.p. (1939)

20,500 km in 10 months with a Citroen C3: Here's my experience

The Electrek review: This tiny Citroën Ami microcar is just weird enough to work

Europe: 2024 Citroen eC3 EV with 320 km range unveiled

Citroën C3 reinvented as crossover with electric version set to cost less than £23,000

More affordable Chery Tiggo 4 Pro launched in South Africa – What it’s competing against

Best-selling car from every brand in South Africa

A Citroen C3 replaces our old Nano: My experience after a road trip

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel