This is the Project Maybach, an all-electric concept that was designed and built as part of a partnership between Mercedes-Benz and the late fashion designer Virgil Abloh, who passed away from cancer on November 28, 2021. The concept is being revealed following the wishes of Abloh’s family and is currently on display at the Rubell Museum in Miami.
This is the second time the German carmaker collaborated with the founder of the design company Off-White and head of Louis Vuitton’s menswear division, with the first being the race car-inspired Project Gelandewagen based on the G-Class.
Like that creation, Project Maybach is a stunning thing to look at, with both Abloh and Gorden Wagener – Daimler AG’s chief design officer – given complete creative freedom to envision what the future of electric travel could look like, with no restrictions like production requirements.
Inspired by the great outdoors and recontextualising a traditionally urban-focused luxury brand within an off-road environment, the result is a coupe that measures almost six metres long that looks properly rugged.
Keyword: Mercedes-Benz reveals Project Maybach – electric off-road coupe concept honours late designer Virgil Abloh