British luxury supercar maker McLaren Automotive has announced the launch of MSO LAB from McLaren, introducing an exclusive new digital community which will be offered access to rare NFT (Non-Fungible Token) drops and opportunity to unlock unique member experiences, opportunities and utilities. All McLaren NFTs will be available on the McLaren marketplace, supported by InfiniteWorld as McLaren Automotive’s recently announced metaverse partner.
Becoming a member of the MSO LAB community, for which McLaren customers will be prioritised, means exclusive access to unique utilities and benefits.
The first MSO LAB drop, Genesis Collection, an invite-only ultra-limited randomised mint will arrive soon, featuring one of the most storied cars in McLaren’s history with pricing and further details set to be released in the next couple of weeks.
Membership of the MSO LAB community will unlock access to member-only channels and interaction with McLaren Automotive and MSO teams, early intel and guaranteed access to future drops as well as exclusive rewards – all early members of the MSO LAB community will receive an unseen digital sketch from the McLaren design team, a behind-the-scenes virtual tour of McLaren Technology Centre and the chance to attend McLaren Automotive events.
Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive, says: “I am delighted to be able to finally pull the covers off the MSO LAB digital community which we have created as a new way to interact with customers and fans in the Web3 universe. McLaren Special Operations is McLaren Automotive’s in-house bespoke division so it is entirely fitting that MSO LAB will be our home where we collaborate in the metaverse and push the limits of possibility and design unencumbered by physical constraints.
He adds: “We will soon unveil our first Genesis Collection from MSO LAB drop which will be an invite-only, ultra-limited, randomised mint set to feature one of the most storied cars in our history.”
Recently, McLaren Automotive unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
Keyword: McLaren Automotive Introduces MSO LAB – a new Digital Community With Access to Rare NFT