Environmental regulations, rapidly evolving technologies herald shift focus for Mazda

MAZDA Motor Corporation (MMC) has announced an update to its Mid-Term Management Plan and basic management policies in the lead up to the end of this decade, by which time electric vehicles are expected to account for between 25 and 40 per cent of its global sales.

The announcement was accompanied by the enigmatic inclusion of images depicting a sleek sports coupe captioned “Vision Study Model” that could be an electrified successor to the RX-8 or even a replacement for the MX-5 that Mazda has previously confirmed will deploy some form of electrification.

Considering what Mazda says are “significant changes that have occurred in the business environment”, including environmental regulatory trends, heightened geopolitical risks and the rapid development of advanced technologies, the Japanese firm has set forth the following basic policies.

Under what Mazda calls its human-centred philosophy, the Hiroshima-based manufacturer says it will remain committed to contributing to resolving the social challenges of curbing climate change through electrification, appropriate to “regional characteristics and environmental needs”.

In other words, Mazda will continue to sell petrol and diesel vehicles where it can, for as long as it can. Where other car-makers have taken a deep dive into building or commissioning battery factories to secure supply, Mazda conservatively states that it will “consider investing in battery production”.

Mazda says it will conduct “in-depth research” on how people interact with vehicles to form a “view towards realising a safe and secure automotive society”, while at the same time maintaining the value of the Mazda brand.

To achieve these goals, the company will form further “collaborative projects with a broad range of partners” while continuing to invest in “people who are the fountainhead of our company”.

“To achieve carbon neutrality by 2050, we have set an interim target of making Mazda factories carbon neutral worldwide by 2035,” said MMC in a statement.

“We will pursue this initiative on three pillars: energy conservation, shift to renewable energies, and use of carbon neutral fuels. In this effort, we will contribute to realising a sustainable circular society while coexisting with local communities and residents.”

On the topic of renewable energies, MMC said it will apply a three-step approach to electrification that will see up to 40 per cent of its fleet electrified by 2030.

“We have set out a three-phase approach through 2030 and will flexibly address electrification,” the statement read.

“In the first phase, we will make use of our technology assets comprising multiple electrification technologies to achieve both a reduction in our environmental footprint and produce attractive products.

“In the second phase, we will introduce a new hybrid system and, in China where electrification is advancing, introduce EV-dedicated vehicles as well as launch battery EV vehicles globally.

“In the third phase, we will promote the full-fledged launch of battery EVs and consider investing in battery production. We estimate Mazda’s EV ratio in global sales to rise to a range between 25 percent and 40 percent as of 2030.”

In addition to working towards greater electrification of its fleet, MMC said it will further focus its efforts on creating value via the collaboration of information technology and people. It says that it hopes to eliminate new Mazda vehicles as a cause of fatal accidents by the end of the next decade.

“Mazda will conduct in-depth research of people to understand and create models of mechanisms between the human body and brain in our aim to accelerate the development of human-centered advanced driver assistance technology and eliminate new Mazda vehicles as a cause of fatal accidents avoidable with automotive technologies by 2040,” the statement continued.

“In addition, we will facilitate investment to train digitally-proficient personnel capable of easily utilising artificial intelligence and information technology.”

The statement also highlighted MMC’s continued efforts to reduce what it says is the overburden placed on finite resources by improving several pinch points in its manufacturing and logistics processes.

In this way, Mazda said it believes it can not only lessen its environmental impact, but further reduce costs as well.

“From a comprehensive viewpoint, we will look into both value chains and supply chains to thoroughly eliminate waste, irregularities, and overburdens to refine our costs, thereby enhancing our capability to reduce costs and resilience to reductions in production,” it concluded.

Mazda Australia currently offers just one battery electric model, the MX-30 EV, and will introduce its first family-sized hybrid model locally with the introduction of the CX-60 next year.

mazda becomes more electrification-curious

Keyword: Mazda becomes more electrification-curious

CAR'S NEWS RELATED

Surprisingly, Mazda's Push To Move Upmarket Is Actually Working

Photo: Mazda Thanks to the popularity of the CX-50 and CX-90, Mazda’s profits grew significantly in the last quarter, Automotive News reports. In fact, the Japanese automaker believes this fiscal year will be the best on record from both a profit and U.S. sales perspective. If its forecasts are ...

View more: Surprisingly, Mazda's Push To Move Upmarket Is Actually Working

Mazda Says "Very Cool" MX-5 Miata Special Editions Are Coming

MX-5 Program Manager Shigeki Saito says the ND generation will be sold for as long as possible.

View more: Mazda Says "Very Cool" MX-5 Miata Special Editions Are Coming

Best-selling bakkies in South Africa – Models and pricing

Best-selling bakkies in South Africa 1. Toyota Hilux – 3,110 units 2. Ford Ranger – 1,853 units 3. Isuzu D-Max – 1,464 units 4. Nissan NP200 – 961 units 5. Mahindra Pik Up – 565 units 6. Nissan Navara – 354 units 7. VW Amarok – 352 units 8. ...

View more: Best-selling bakkies in South Africa – Models and pricing

Mazda CX-8 and MX-30 Saying Goodbye to Australia at the End of 2023

Mazda has confirmed that the CX-8 and the MX-30 will be saying goodbye to the Australian market at the end of 2023 as Mazda looks to expand its range of hybrid, plug-in hybrid and battery-electric offerings. The news comes as a bit of a surprise, at least for the MX-30, ...

View more: Mazda CX-8 and MX-30 Saying Goodbye to Australia at the End of 2023

Mazda Hits Two Million Production Milestone for Famed Rotary Engines

Mazda has announced it has hit a new production milestone for its famed rotary engines, with the company’s production volumes exceeding two million units in total. Fifty-six years after the Mazda Cosmo Sport (Mazda 110S) was introduced to the world in 1967 and after multiple production shutdowns and a dozen ...

View more: Mazda Hits Two Million Production Milestone for Famed Rotary Engines

Mazda sports car concept in Tokyo previews the future of the MX-5

The Mazda Iconic SP is the clearest indication yet that the MX-5, currently in its fourth generation, will continue delighting drivers worldwide for another model generation.  With this promising development, the MX-5 will continue to be the Japanese equivalent of the Porsche 911 – evergreen, popular everywhere, highly recognisable ...

View more: Mazda sports car concept in Tokyo previews the future of the MX-5

Mazda Miata Owner Regrets Getting Retractable Hardtop

The folding hardtop causes issues for a track car.

View more: Mazda Miata Owner Regrets Getting Retractable Hardtop

Mazda Says It Can Shrink The Iconic SP To The Size Of A Miata

Chief Designer Masashi Nakayama mentions they intentionally made it bigger.

View more: Mazda Says It Can Shrink The Iconic SP To The Size Of A Miata

Mazda debuts gorgeous Iconic SP!

MY24 Mazda CX-30 Prices & Specs Confirmed, Arrives January

A Closer Look At the Mazda Iconic SP Concept In All Of Its FD RX-7-eqsue Glory

Honda Prelude, Mazda Iconic SP, Subaru Sport Mobility, Nissan Hyper Force: Rambling About Cars 147

Here's How The Rotary-Electric Powertrain Works In The Mazda Iconic SP Concept

The Rotary-Electric Mazda Iconic SP Concept Marks The Return of Pop Up Headlights

Mazda Iconic SP Concept Is An FD RX-7-Inspired Rotary Hybrid Beauty

The best of Tokyo: Japan Mobility Show's most innovative vehicle concepts

Mazda’s Iconic SP Concept Envisions a Futuristic MX-5 Lookalike

JMS 2023: The Iconic SP is Mazda’s vision of a carbon-neutral sports car

Mazda Unveils ‘Iconic SP’ Concept with 272kW Rotary EV Hybrid

Mazda Unveils Iconic SP Concept at Japan Mobility Show

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel