lexus india, lexus, japanese auto major, toyota, luxury car segment, lexus india looks to expand customer base to de-risk business; expand sales infra

The Indian market is already among the top ten markets for Lexus in the region.

Luxury carmaker Lexus is looking to expand its customer base in India, enhance sales infrastructure as part of its strategy to grow sales in the country which is expected to see the premium segment return to pre-Covid levels this year, according to a top company official. The company, which is the luxury car arm of Japanese auto major Toyota, completed six years in India earlier this month and now plans to consolidate its position with a slew of measures to bring in additional volumes and growth.

In an interaction with PTI, Lexus India President Naveen Soni said the company intends to increase sales contribution from professionals like doctors, architects, lawyers, pilots and people working in corporates, among others, in order to de-risk the business.

Currently, a majority of the company sales in the country comes from people engaged in business activities, he noted.

“Business class is the most important class which we serve in general…There can be some impact on exporters and others due to global headwinds…So we have to be careful about growing the market towards professionals and others is the new challenge that we are taking up,” Soni said.

It is very important to de-risk the business by getting more and more segments, and more and more people to try out the company’s products, he added.

“To cater to people working in the corporate sector, we are getting into models like leading, subscription etc. So the idea is to let more and more people experience your product and take care of them,” Soni said.

When asked about company’s plans regarding enhancing the sales network, he noted: “We will have around 25-30 different kinds of outlets by the end of this year.”

The company currently has 19 sales outlets across the country.

He noted that the Indian market has huge potential for growth in terms of the luxury car segment.

“This year, we are looking at a two-fold growth in terms of sales…it can help the Indian market to emerge as the top three markets for us in the Asia Pacific region,” he noted.

The Indian market is already among the top ten markets for Lexus in the region.

Lexus India had reported a 76 per cent growth in sales in 2022 over 2021. The company, however, did not share absolute numbers.

Soni said the domestic luxury car segment is expected to record the best-ever sales figures this year, crossing the 40,000 units-mark achieved in 2018.

“If that happens, the entire industry would benefit…the interest of the global players would be renewed in the market,” he said.

Further, Soni said: “If we are able to showcase the potential of the market, the strength of the dealer partners, the future growth potential, then you can ask for more resources from the head office and definitely make things different for our consumers.”

He noted that the current size of the luxury car market does not reflect the strength of the country’s economy.

“The country aspires to be the third largest economy by 2030…But if you consider the luxury car market, we are nowhere near the global ranking,” he said.

Soni said to commemorate the company’s sixth year in India, the company has launched an initiative ‘Lexus life’ to offer privileges and experiences to its customers.

Lexus India currently sells six models in the country, including the locally-produced ES 300h sedan.

Keyword: Lexus India looks to expand customer base to de-risk business; expand sales infra

CAR'S NEWS RELATED

Lexus has a gigacasted Model 3 fighter it will actually build — in 2026

Lexus plans to launch a next-generation EV with super-low drag, high range, and a gigacasted vehicle structure. This could be the most significant electric vehicle announcement to come out of the Japan Mobility Show. While the LF-ZC may still be a concept, it’s one that the luxury mark owned ...

View more: Lexus has a gigacasted Model 3 fighter it will actually build — in 2026

Lexus LF-ZL Concept Previews A Future Flagship EV With An AI Twist

The automaker says it rides on a new EV architecture with a gigacast structure.

View more: Lexus LF-ZL Concept Previews A Future Flagship EV With An AI Twist

Lexus LF-ZC Concept Previews Future Production Electric Hatchback

It should hit the assembly lines in 2026.

View more: Lexus LF-ZC Concept Previews Future Production Electric Hatchback

Lexus Unveils Next-Generation Battery Electric Concept Models

Lexus, known for its commitment to pioneering technology, has unveiled a series of new battery electric concept models at the first Japan Mobility Show. With the theme “Pushing the Boundaries of the Electrified Experience,” Lexus offers a glimpse into its plans to maximise the potential of electrification and new ...

View more: Lexus Unveils Next-Generation Battery Electric Concept Models

JMS 2023: Lexus reveals the LF-ZC and LF-ZL concepts

These preview the brand’s direction

View more: JMS 2023: Lexus reveals the LF-ZC and LF-ZL concepts

Lexus LF-ZL: Meet The Lexus Flagship's Electric Future

It's said to be "a prestigious ownership experience beyond just the car."

View more: Lexus LF-ZL: Meet The Lexus Flagship's Electric Future

Lexus Set to Kick LF-ZC Concept into Production by 2026

Lexus has taken to the Tokyo Mobility Show to unveil a radical new battery-electric concept vehicle that the company says will be put into production by 2026 – that car is the LF-ZC concept. While the name derives from the not-so-interesting phrase for ‘Lexus Future Zero-emission Catalyst’ (LF-ZC), the styling ...

View more: Lexus Set to Kick LF-ZC Concept into Production by 2026

The Lexus LF-ZC Is An Audacious Electric Sedan Headed To Production In 2026

Software services, AI, sustainable materials—this wild Lexus has it all.

View more: The Lexus LF-ZC Is An Audacious Electric Sedan Headed To Production In 2026

Akkodis ASP confirms two-car Lexus LMGT3 pursuit

MY24 Lexus UX 300e Arrives with Significantly Larger Battery, Priced from $79,990

Toyota aims for solid-state battery EVs with up to 750 miles of range by 2027

Review: Lexus RX 350 – Understated Luxury

Toyota, Lexus Are Latest To Switch To Tesla's NACS Plug

Lexus Malaysia To Highlight Tazuna Concept In Latest Roadshow

Lexus Trademarks New EV Concepts In Europe With LF-Z Nomenclature

2024 Lexus IS Arrives With Design Enhancements, Up To $1,750 Higher Price

Best-selling car from every brand in South Africa

2024 Lexus RC, RC F Arrive With Minor Changes, Same Engine Lineup

Lexus and Subaru tease new sporty electric vehicles ahead of Japan Mobility Show debut

Lexus Teases Lineup Of EV Concepts, Including Sleek Fastback

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel