jaguar plans to kick off electric era with three suvs: reports

It’s not hyperbole to suggest that, with the wholesale conversion of production to all-electric vehicles, we are witnessing the greatest change in the industry since cars themselves usurped the horse more than a century ago. Most companies are in the thick of developing new electron-eaters, and the storied brand of Jaguar is no exception.

According to a report from the U.K.-based outlet Autocar, Jag is poised to launch a trio of all-electric SUVs in 2025. Said to be built on the company’s new Panthera platform, the tall-riding rigs will be part of a product onslaught intended to move Jaguar up the rungs of luxury in an effort to directly compete with the likes of Bentley and Mercedes-Maybach.

We first learned of the Panthera platform earlier this year, when word surfaced that Jag was shelving plans for a large-and-in-charge competitor to sedans like Model S and Merc EQS. At the time, it was rumoured the reason why Jaguar was working on its own platform had much to do with the unique look and proportions it wants to give its future EVs. Driven by that design brief, the manufacturer apparently concluded its goals could not be met using another automaker’s platform.

This news might beggar belief if said in reference to another company, but we encourage readers to recall that Gerry McGovern, the Land Rover design chief who was elevated to the role of group creative director, is a notable stickler for creating machines which stay true to a particular vision. This detail also helps explain why we’ve yet to see any sketches or teasers from Jaguar of these three SUV EVs, since a McGovern-led design house is unlikely to unveil anything until it’s good and ready (and has something appropriately jaw-dropping to show.

While it is expected that all new Jags introduced after 2025 will be electric, that doesn’t mean internal combustion will immediately vanish into the ether. Rather, those models will simply be phased out over time as their life cycles come to natural conclusions. As for the EVs, punters in the U.K. expect they’ll be assembled at Jag’s production facility in Solihull.

Keyword: Jaguar plans to kick off electric era with three SUVs: reports

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