mitsubishi triton, mitsubishi triton 2023, mitsubishi news, mitsubishi commercial range, mitsubishi ute range, commercial, electric cars, mitsubishi, industry news, electric, green cars, off road, family cars, how the 2024 mitsubishi triton is being shaped by australia: upcoming next-generation toyota hilux and ford ranger rival being developed for towing, electrification and performance
Mitsubishi says Australia has been front of mind when developing the next-gen Triton from the very beginning.

Mitsubishi has promised its next-generation Triton will be tailor-made for Australian needs, despite launching overseas first.

Speaking to Australian media in Japan, Mitsubishi’s Executive Officer of Product Strategy Koichi Namiki confirmed the Triton, scheduled for a reveal later this year, was built with our market in mind from the very beginning.

When asked if the next-gen Triton was built primarily for the Thai market and upgraded for Australia, or built for Australia and despecified for the Thai market, Namiki said: “The introduction cadence tells you the Thai market will be first because this is where we manufacture the vehicle, but development is very different.”

“If we were to just stick with the Thai market [in development] as an example, it would be difficult to upgrade it to the Australian version. So, we’ve considered Australia at the beginning. Yes, we will launch in Thailand first, but Australia has always been in mind.”

Mitsubishi is a brand at a turning point, as it looks to refresh its core range as its role in the Renault-Nissan Alliance matures. Its mid-term plan earmarks 16 new models including four fully electric vehicles and five hybrids, as well as a new Triton and Pajero Sport pair.

Interestingly the plan also earmarks a battery electric ute, but will it be a Triton?

“You can think of this as a version of the Triton,” said Namiki. “The name of this product is maybe not decided, but we can’t produce so many different vehicles due to the size of the company.

“I had a chance to visit Australia earlier – they are talking a lot about the battery EV today – and the government is trying to come out with some legislation. I think at some point in the near future we have to have a BEV in Australia for sure. When? That’s a difficult question.”

However, executives were clear that Mitsubishi’s role in the alliance was to focus on the South East Asian region for most of its new products, products which may not be able to be upgraded to meet the strict safety and high-spec requirements Australian buyers demand.

“At this point in time we are very much focused on the South East Asian market,” said Namiki.

mitsubishi triton, mitsubishi triton 2023, mitsubishi news, mitsubishi commercial range, mitsubishi ute range, commercial, electric cars, mitsubishi, industry news, electric, green cars, off road, family cars, how the 2024 mitsubishi triton is being shaped by australia: upcoming next-generation toyota hilux and ford ranger rival being developed for towing, electrification and performance
Mitsubishi is planning to introduce four EVs and five hybrids. (Image: Kolesa)

He also added, when asked what he found unique about the Australian use of the current Triton and Pajero Sport during his recent trip: “For sure, towing.”

“We understood that towing was very important, but then I saw it with my own eyes – towing everywhere!”

Performance will also play a key role, as one of Mitsubishi’s new areas of focus is the revival of its Ralliart sub-brand, which it hopes will separate it from its rivals, according to Mitsubishi Executive Officer of Global Marketing and Sales John Signoriello.

“I always respect our competitors, you have to, but you have to focus on what you do best. You don’t ignore them – there’s no way you can ignore those new brands coming through, but going head-to-head, there can be no winners in the end,” he said.

“So, I think we have to differentiate ourselves, and I think we’ve got a lot of focus on history – we’ve got something other brands don’t have, and we’ve got to utilise it. You’ll see it when we come out. We’ll be pioneers again.

mitsubishi triton, mitsubishi triton 2023, mitsubishi news, mitsubishi commercial range, mitsubishi ute range, commercial, electric cars, mitsubishi, industry news, electric, green cars, off road, family cars, how the 2024 mitsubishi triton is being shaped by australia: upcoming next-generation toyota hilux and ford ranger rival being developed for towing, electrification and performance
The AXCR takes a current-gen Triton and completely reworks the suspension setup.

“We want to elevate the brand – We’ve got all these new products coming through and we’re talking about Ralliart as well – how do you take that history and make a future with it? Put these together and you create a brand – instead of a focus on price, we’ll have a focus on brand value. This is an opportunity to move the brand forward, and we can do that with Ralliart.”

And what will that look like? We know future Ralliart variants will be more than just a sticker-pack, but signs are hopefully pointing to something more Ranger-rivalling which looks beyond just a power bump.

“Performance is powertrain, but it’s other things as well,” Signiorello said. “There’s no doubt we have to do it properly. It’s a proud name, it’s a strong name, but we have to do it justice.”

One look at the AXCR (Asian Cross Country Rally) Triton could be a hint of things to come. The current-gen Triton-based rally truck takes the standard internals with only relatively minor upgrades, but completely re-thinks the suspension set-up to make it much more capable off-road, Namiki said learnings from this program will be applied to future products.

“We have been participating in the [AXCR] competition, not just for brand, but also getting information for development,” said Namiki. “I do believe we have got a lot of information on how the vehicle will behave in severe conditions.”

Keyword: How the 2024 Mitsubishi Triton is being shaped by Australia: Upcoming next-generation Toyota HiLux and Ford Ranger rival being developed for towing, electrification and performance

CAR'S NEWS RELATED

Toyota group to sell 8% Denso stake, investors want more unwinding

TOKYO, Nov 29 (Reuters) – Toyota (7203.T) and two affiliates will divest at least 8% of supplier Denso (6902.T), the companies said on Wednesday, a $4 billion deal that sparked investor hopes the world's top-selling automaker will shed more of its numerous cross-shareholdings. The share sale, which was first reported ...

View more: Toyota group to sell 8% Denso stake, investors want more unwinding

Toyota Land Cruiser 70 Relaunched In Japan, Fender Mirror And All

1984 boxy styling with (some) modern goodies. What's not to love?

View more: Toyota Land Cruiser 70 Relaunched In Japan, Fender Mirror And All

Review: Ford Puma

Ford Puma Titanium and ST Vignale Driving ImpressionsBy: Ian McLaren Introduced as an intriguing first step in reestablishing Ford‘s passenger car footprint in South Africa, the Puma compact crossover offers boutique styling and plenty of substance. Is this enough to carry its steep price tag? Image: Ford Ford Puma ...

View more: Review: Ford Puma

New Ford Territory coming to South Africa – What it’s competing against

Breaking new territory Mid-size market Haval H6 2.0GDIT Luxury Proton X70 1.5T Standard Chery Tiggo 7 Pro Max 1.6TGDI 290T Executive Mazda CX-5 2.0 Dynamic Hyundai Tucson 2.0 Premium Opel Grandland 1.6T Peugeot 3008 1.6T Active Mitsubishi Eclipse Cross 1.5T GLS Exceed Honda CR-V 2.0 Comfort VW Tiguan 1.4TSI ...

View more: New Ford Territory coming to South Africa – What it’s competing against

Would I recommend a Toyota Hyryder after driving it for a year?

Its hybrid powertrain is its biggest strength not only for its fuel efficiency but also for its super responsiveness. BHPian S2!!! recently shared this with other enthusiasts. 1 year, 12,000km update Most of my observations are similar to what I have shared in my previous posts. So this time, ...

View more: Would I recommend a Toyota Hyryder after driving it for a year?

Ford To Set Up 'Retail Replenishment Centers' For Its EV Dealers

Ford wants to help dealers cut costs by carrying less inventory after almost 400 dealers left its voluntary EV certification program.

View more: Ford To Set Up 'Retail Replenishment Centers' For Its EV Dealers

Watch This Toyota GR Corolla Go Absolutely Wild On A Dirt Back Road

This is the only correct way to drive your rally-inspired all-wheel drive hot hatch.

View more: Watch This Toyota GR Corolla Go Absolutely Wild On A Dirt Back Road

Fiat 500e will land in the US as one of the most affordable EVs starting under $33K

The Fiat 500e will return to the US as one of the most affordable EV options on the market. The brand aims to revitalize sales with the 2024 Fiat 500e starting at under $33,000. Fiat is a brand you don’t hear much about in the US because, well, sales ...

View more: Fiat 500e will land in the US as one of the most affordable EVs starting under $33K

The First All-New Toyota Tacoma In Over Eight Years Starts At $32,995

Here’s Everything You Get In The Base 2024 Toyota Tacoma

Toyota to sell massive $4.7B stake in top supplier as it looks to catch up in EV race

The Crown Signia Is A Wagon Regardless Of What Toyota Says

Five most affordable automatic cars in South Africa

2024 Toyota Tacoma First Drive: A Sure Bet Remains So

The 2024 Toyota Tacoma Starts At $32,995

The 2024 Toyota Tacoma Adds Some Polish But Keeps The Fun

Here's How The Ford Ranger Raptor's Fox Shocks Make It A Great Off-Roader

Toyota Selling Shorty Land Cruiser 70 For $46,000 But There’s A Catch

Exclusive: Toyota group companies plan $4.7 billion sale of Denso stake

Crawford moves to DAMS, Hadjar and Marti join Campos

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel