Has Mazda made good on its premium promise with the CX-90?

Mazda Australia has today confirmed the local pricing and specification details for its incoming CX-90, with the vehicle it describes as its “largest and most luxurious SUV ever” to start at $74,385 plus on-road costs for the cheapest model, and climb to $93,865 for the current flagship.

Mazda has made no bones about its move into a more premium space, but the CX-90 — for which orders officially open today — won’t yet stray into six-figure territory (though it surely will when the plug-in hybrid variants arrive). Still, it is a sizeable leap on the brand’s current large three-row offering, the CX-9, which will be removed form sale before the end of 2023.

That model spans $47,600 to $75,165, meaning a price leap of almost $30,000 to climb into the cheapest CX-90 instead. Though the brand’s new flagship is admittedly a much more luxurious, and powerful, offering.

“The Mazda CX-90 establishes a new dimension in grand SUV touring. This is more than Mazda’s new flagship SUV – the CX-90 is an expression of exceptional craftsmanship and human-centric technologies, a sophisticated and dynamic vehicle for families and lovers of adventure,” says Mazda Australia Managing Director Vinesh Bhindi.

So, what do you get?

Opening the CX-90 range is the Touring i-Activ AWD ($74,385 petrol, $75,800 diesel), which pairs your engine choice with an eight-speed Skyactiv-Drive automatic transmission.

The CX-90 will be priced between $74,385 and $93,865 (plus on-road costs).

Standard equipment includes:

10.25-inch full colour widescreen display19-inch silver metallic alloy wheels360-degree view monitor7.0-inch TFT LCD multi-information meter displayEight speaker audio with DAB+Active driving displayAdvanced keyless entryThree-zone climate control with independent rear controlApple Carplay and Android Auto (wireless and USB)Auto-dimming rear-view mirrorBlind Spot Monitoring with Vehicle Exit WarningBody colour exterior mirrorsDriver monitorExterior mirror with power adjustment, auto fold, heating, auto dimming and memoryFront & rear parking sensorsFront bumper with gloss black bar type grilleGloss black side pillar garnishGlove box illuminationHands-free remote operated power tailgate (open/close)Heated seats (front)Leather seats with power adjustment (driver & passenger) and position memoryLeather shift knobLeather side door trim with door courtesy lampLeather steering wheelLED headlamps with auto on/off and High Beam ControlMap reading spot lampsOverhead console with sunglass holderRear console with LED lamp, USB-C150W AC outletRear door window sunshadeSatellite navigationSmart Brake Support with Turn-across trafficVanity mirror with lampWireless phone charger

The CX-90 is a sophisticated and dynamic vehicle.

Next is the mid-spec CX-90 GT i-Activ AWD ($86,085 petrol, $84,800 diesel), which pairs its powertrain with an eight-speed Skyactiv-Drive automatic transmission. If you’re wondering why the diesel is suddenly cheaper here — as it is on the top-spec Azami, too — you can point your finger at the vagaries of the Luxury Car Tax system…

Standard equipment includes:

12.3-inch full colour widescreen display12.3-inch TFT LCD multi-information meter display21-inch silver metallic alloy wheelsAdaptive LED HeadlampsElectric steering wheel adjustmentHeated seats (front & rear)Heated steering wheelInterior foot lamp (driver and passenger)Leather side door trim with door courtesy lamp (front and rear)LED headlamps with bright signaturePanoramic sunroofPersonalise system (auto restoration of settings)Premium Bose amplifier and 12 speakersRear combination lights with signature illumination

Finally, the CX-90 range tops out with the Azami i-Activ AWD ($95,185 petrol, $93,865 diesel), which again pars with an eight-speed Skyactiv-Drive automatic transmission.

Standard equipment includes:

21-inch black metallic and machined alloy wheels360-degree view monitor with see through viewAmbient lightingBlack Nappa leather seat trimBody-coloured wheel arches and lower claddingCruising & Traffic SupportFrameless interior mirrorInterior foot lamp (front and rear)Personalise system with Easy Entry & Driving position guideVentilated seats (front)

Still not luxurious enough? The Azami grade will also be offered with two optional packs — the Takumi pack and the SP pack — both of which add $5k to the sticker price.

The Takumi pack adds:

Pure White Nappa leather seat trimBright decoration panelCloth dashboard panel with Kakenui stitchingWhite maple wood console and door trim insertsSecond-row captain’s seats with ventilationSecond-row centre console with storage

The SP pack adds:

Tan Nappa leather seat trimSuede finish dashboard panelTwo-tone colour steering wheelSecond-row captain’s seats with ventilationSecond-row centre console with storage

The CX-90 stretches a whopping 5100mm in length.

That’s a lot to digest, so let’s circle back to those engine options for a moment.

Like its smaller CX-60 sibling, the CX-90 will appear with two potent inline six-cylinder engines, one petrol and one diesel, both supplemented by a 48-volt mild-hybrid system.

Let’s start with the petrol option, because it makes the CX-90 the brand’s most powerful vehicle. The 3.3-litre inline six-cylinder turbo petrol churns out a sizeable 254kW and 500Nm, making it the “most powerful mass production petrol car ever developed by Mazda”.

Powerful, but also pretty efficient, with the petrol engine returning a claimed 8.2L/100km, and 189g/km of CO2, on the combined cycle.

The Takumi pack adds Pure White Nappa leather seat trim.

Option two is a same-capacity diesel, with the 3.3-litre six-cylinder diesel producing 187kW and 550Nm. Mazda says that powertrain will drink a miserly 5.4L/100km, and emit 143g/km of C02, on the combined cycle – the former being a number Mazda describes as “class-leading fuel consumption”.

There is a third powertrain option available overseas, a potent plug-in hybrid setup that pairs a 2.5-litre, four-cylinder petrol engine with an electric motor and 17.8kWh battery, producing a total 240kW and 500Nm. That powertrain won’t be arriving in Australia at launch, but Mazda is yet to rule it out for 2024 and beyond.

The CX-90 stretches 5100mm in length, and 1994mm in width, and it rides on a 3120mm wheelbase – numbers Mazda says unlock “generous cargo dimensions” of 608 litres (2025 litres with the third and second row folded flat) and plenty of space for passengers in every row.

With all seats in use, the CX-90 has 608 litres of boot capacity available.

There’s cool tech on debut, too, which includes facial recognition that will recognise each driver and automatically adjust up to 250 stored settings to their desired positions, but it’s not available on all trim levels.

On the safety front, Mazda is promising a pretty stacked equipment list, with AEB with pedestrian and cycle detection, Emergency Lane Keep Assist, Blind Spot Monitoring with Vehicle Exit Warning, Adaptive LED headlamps, enhanced collision safety performance, and a Secondary Collision Reduction System right across there range, while the top-spec Azami also gets a See-through View system which gives the driver vision of what’s happening around and beneath the vehicle while parking.

The CX-90 will launch in Australia around the middle of 2023.

Keyword: How much? 2023 Mazda CX-90: Australian pricing and specification for "largest and most luxurious SUV ever" revealed

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