The company has long been criticized for being behind on EVs. Now, it's reorganizing to catch up.

Honda's Creating a New Division to Accelerate EV Development

Honda

Honda’s approach to EVs has been controversial. As we learned through speaking to its executives and visiting its R&D center in Japan in 2022, the company was caught off guard by the rapid adoption of EVs in the U.S., Europe, and China, and is now racing to become a leader in the space. As part of that effort, Honda is starting a new division to consolidate its wide-ranging electrification plans, the company announced in a press release on Tuesday.

We reported back in November that the company’s electrification internal investments were wide-ranging and ambitious. From batteries you can swap between your scooter and your household power system to hybrid vertical-take-off aircraft, the company is betting on a lot of horses. The new Electrification Business Development Operations division will combine these efforts under one division, combining car, motorcycle, and power generation projects under one centralized unit. They’ll focus on three regions, broken up in an unconventional way: China, North America, and everywhere else.

Both China and North America have serious market-specific players, hurdles, and consumer desires. Both also have relatively protectionist strategies that heavily incentivize local construction—China through its requirement that you work with a Chinese partner, North America through a new federal tax credit that heavily depends on North American final assembly and parts content. Honda is already working with GM to get Ultium-platform long-range electric SUVs to its dealerships in the next year or so, and aims to get an EV jointly developed with Sony to the U.S. market by 2026.

In the longer term, the company’s CEO and its head of electrification both told Road & Track that the development of solid-state lithium-ion batteries will be central to its strategy. If it can gain a tech edge there, and focus its other EV bets, the company is hoping to be a leader in the EV world, too.

Keyword: Honda's Creating a New Division to Accelerate EV Development

CAR'S NEWS RELATED

Honda Nt1100 Dct

If creature comforts, long hauls and impeccable manners are your bag, then the NT1100 DCT may be the perfect bike. It goes without saying that the Honda NT1100 DCT is built well – we’ve come to expect that from Big Red. I’m not sure many people would say that the ...

View more: Honda Nt1100 Dct

Honda Announces Next Round of Returning Models for 2023

Carryovers include CB1000R, CB500X, XR650L dual sport, and Fury cruiser.

View more: Honda Announces Next Round of Returning Models for 2023

2022 Harley-Davidson Nightster vs. Honda Rebel 1100 DCT vs. Indian Scout Rogue

Honda Crash-Detection System

Future Hondas may be able to decide if you need help after an accident.

View more: Honda Crash-Detection System

2022 Greenger Honda CRF-E2 Ride Review

Kid testing the 2022 Honda CRF-E2 electric playbike by Greenger Powersports.

View more: 2022 Greenger Honda CRF-E2 Ride Review

Very modern retros: Honda reimagine Dax, Cub and Zoomer as electric e-bikes

Honda Dax E Honda Cub E Honda EM1 e-scooter side view Honda Zoomer E Honda have released a range of e-bicycles called the Cub e, Dax e and Zoomer e, all based on low-capacity petrol offerings. They represent the first step in Honda’s long-term plan, which they enticingly called ...

View more: Very modern retros: Honda reimagine Dax, Cub and Zoomer as electric e-bikes

Every brand in South Africa with at least one hybrid car

Bang for your petrol buck Toyota Honda Haval Alfa Romeo Lexus Volvo Range Rover Land Rover Jaguar BMW Porsche Maserati Bentley Ferrari It was a rollercoaster of a year for fuel prices in 2022, with the cost of petrol skyrocketing to a ludicrous all-time high of R26.74 per litre ...

View more: Every brand in South Africa with at least one hybrid car

Marc Marquez’s Repsol Honda bike tested by Stefan Bradl who admits: “We weren’t really fast…”

New insight into Marc Marquez’s bike – and therefore his championship dreams – for 2023 has been delivered by test rider Stefan Bradl. And it’s not great news. Bradl tested the Honda RC213V in Jerez ahead of the new MotoGP season, where Marquez is hoping to challenge for a ...

View more: Marc Marquez’s Repsol Honda bike tested by Stefan Bradl who admits: “We weren’t really fast…”

Why I love my Honda Jazz diesel after 7 years of ownership

CUSTOM BIKE BUILD | X-BRED HONDAS | How To

JED BEATON RETURNS TO HONDA IN OZ

Honda Activa Electric Scooter Launch In Jan 2024 – CEO Confirms

A 2009 Honda Civic EX-L Is a Great Semi-Luxurious Starter Car for Under $10,000

Become the ultimate city slicker with the Honda City and Motocompo

A Honda Civic Hybrid is Coming in 2024

2023 Honda Accord Starts at $28,390; Touring Top-Trim at $37,890

Honda Showcases 2023 Pilot TrailSport in New Video

2023 Honda HR-V

Honda Realigns Around Hybrids, BEVs, Tougher SUVs and Better Quality

New 2023 Honda Accord Priced Above CR-V and Every Rival

OTHER CAR NEWS

; Kênh kiến thức kỹ năng, phát triển bản thân, hướng nghiệp, blog nhân sự