PETALING JAYA: Honda Malaysia’s “GEN H Event” campaign will feature exciting activities such as fun fair rides, arcade, test drives, workshop, lifestyle food and beverage bazaar, graffiti art collaboration with local artist as well as an immersive area with fun and interactive activities.
The series of events aims to allow more Malaysians to understand and experience Honda’s hybrid e:HEV technology in its car line-up.
Entrance is free to the on-ground tours and activities at Johor Bahru, Penang and a grand finale to be held in Kuala Lumpur.
For more information on the “GEN H Event” campaign, visit:
Honda Malaysia managing director and CEO Hironobu Yoshimura said, “Honda Malaysia was the pioneer in introducing hybrid technology to Malaysians 19 years ago when we offered the Integrated Motor Assist (IMA) technology in the Civic Hybrid. Response to the IMA technology was positive and we went on to introduce the Sport Hybrid i-DCD in 2017 in the City and Jazz hybrid models which were value for money, fun to drive and performance driven, catering to the mass market. This effectively changed the perception of hybrid cars among Malaysians.”
He added, “Today, the technology has evolved significantly, with the latest in our advanced hybrid technology, the e:HEV, a two-motor hybrid system providing powerful performance and efficiency at the same time while keeping to the fun-to-drive DNA of Honda.”
The1.5L e:HEV powertrain was first introduced to Malaysians in 2020 with the City.
It was a significant launch, as it was also the world premiere of the RS e:HEV variant.
Honda Malaysia then introduced the 1.5L e:HEV powertrain in the City hatchback and HR-V in 2022.
Since the launch of all three e:HEV variants, Honda Malaysia has sold more than 2,800 units of City, over 1,600 units of City hatchback and more than 2,600 units of HR-V.
In November 2022, Honda Malaysia launched an advanced 2.0L e:HEV powertrain in the C-segment Civic.
To-date, Honda Malaysia has sold close to 600 units of the Civic e:HEV.
Keyword: Honda Malaysia kicks off GEN H Event to promote hybrid tech