The trademarks are stacking up, but what's it going to look like?

honda files new motocompacto logo design trademark application

Do you remember what you were doing in July, 2020? You might if you’re a fan of all bikes that are miniature, Honda, or both. On July 23, 2020, Honda Motor Company officially filed a trademark application with the U.S. Patent and Trademark Office regarding the name Motocompacto.

This possible new model name is three letters longer than the name ‘Motocompo.’ To us, it seems like a clear nod to its roots, while also simultaneously indicating Honda’s desire for it to be seen as its own thing, set apart from its great-grandmoto. Still, it’s now November, 2022—and that was the last official word we’d heard from Honda about the Motocompacto.

That is, until now. While Honda had previously filed a Motocompacto trademark application with the U.S. PTO, on November 8, 2022, Honda Motor Company filed a set of new trademark applications with the Canadian Intellectual Property Office. One application covered two alternate spellings of the same word mark: Motocompacto, and also Moto Compacto. The application classed these marks as referring to “Goods: Land vehicles, namely, self-balancing electric scooters; electrically-powered motor scooters.”

It’s the second CIPO trademark filing that’s most interesting of all, though. This one is a logo design, which shows a highly stylized compact, blocky, almost cartoonish-looking two-wheeler in profile. Its Vienna Classification information lists it under the headings of “Bicycles, motor cycles, motor scooters, tricycles” and “Stylized land vehicles.” Further down the application, it’s also listed as “Goods: Land vehicles, namely, self-balancing electric scooters; electrically-powered motor scooters,” just as the simultaneously-filed word marks named it.

In 2022, Honda publicly announced some lofty goals for itself with regard to global emissions reduction, including a push to expand its electric vehicle business significantly—including motorcycles. At the end of June, 2022, Honda set a new electric motorbike sales goal of 15 percent by 2030. Since the company also has a goal of getting its new vehicles down to zero emissions just 10 years later, in 2040, it’s pretty clear why Team Red wants to get moving on reaching that first milestone.

One question remains, though: If the original Motocompo was a Japanese-market-only release, why would Honda trademark the Motocompacto in the U.S. and Canada? For one thing, it’s been 40 years since the Motocompo was released—and times have changed.

While the U.S. and Canada haven’t historically been wild for small-displacement two-wheelers, two things that definitely didn’t exist in the 1981 to 1983 time period of the OG Motocompo are rental e-scooters and straddle-type electric scooters. If we may offer a bit of wild speculation from a simple, stylized logo design, could the Motocompacto possibly be a small Honda electric scooter intended for urban rental fleets?

At this point, it could be anything small, two-wheeled, and electric—so rest assured, we’ll be watching developments with keen interest.

Keyword: Honda Files New Motocompacto Logo Design Trademark Application

CAR'S NEWS RELATED

Lower excise tax could mean 4WD Toyota GR Corolla is cheaper than FWD FL5 2022 Honda Civic Type R?

Toyota has announced prices of the at its home market in Japan. Two variants are available but only 1 is relevant to us. The RZ variant sells for JPY 5,250,000, which is 15 percent more expensive than the highest specs RZ High Performance. The other variant is the Morizo ...

View more: Lower excise tax could mean 4WD Toyota GR Corolla is cheaper than FWD FL5 2022 Honda Civic Type R?

Got back to motorcycling after a decade: Brought home a Honda CB350

The whole return to bikes was driven by a couple of factors – Chennai is somewhat better for bikes than Delhi, and to be honest, I’ve missed biking. Riding gear: The whole return to bikes was driven by a couple of factors – Chennai is somewhat better for bikes ...

View more: Got back to motorcycling after a decade: Brought home a Honda CB350

Honda to expand Sensing safety tech

SAFETY FIRST: Honda says it aims to eliminate traffic fatalities involving its cars by the middle of this century.

View more: Honda to expand Sensing safety tech

4 Advantages of 2023 Honda Ridgeline Over Toyota Tacoma

2023 Honda Ridgeline has a higher base engine output than the 2023 Toyota Tacoma 2023 Ridgeline has better handling than the 2023 Tacoma Honda Ridgeline provides more passenger space than the Toyota Tacoma 2023 Ridgeline has a more upscale interior than the 2023 Tacoma What’s a better midsize pickup ...

View more: 4 Advantages of 2023 Honda Ridgeline Over Toyota Tacoma

Is the 2023 Honda HR-v Sport Actually Sporty?

What’s the difference between 2023 Honda HR-V LX and Sport? Does the HR-V Sport 2023 have navigation? Is the 2023 HR-V bigger? How much will the 2023 HR-V cost? Honda redesigned the HR-V for 2023. It finally moved on from the old Honda Fit platform and moved up to ...

View more: Is the 2023 Honda HR-v Sport Actually Sporty?

AA DRIVEN NZ COTY 2022: Honda Jazz is the best Passenger vehicle of the year

Passenger is a COTY category that’s very much a sign of the times. Basically, it’s anything that’s not an SUV or ute – the two segments that absolutely dominate the New Zealand new-vehicle market. Sedans, hatchbacks, station wagons, people movers… vehicle types that were once traditional but are now considered ...

View more: AA DRIVEN NZ COTY 2022: Honda Jazz is the best Passenger vehicle of the year

6 Reasons the 2023 Honda CR-V Is a Good SUV to Buy According to Cars.com

1. A fuel-efficient hybrid option 2. Better handling than ever 3. A new and improved interior design 4. Easy-to-use shifter 5. Improved safety technologies 6. More cargo space Is the 2023 Honda CR-V a good buy? SUVs are all the rage these days. And for good reason—they offer the ...

View more: 6 Reasons the 2023 Honda CR-V Is a Good SUV to Buy According to Cars.com

The 3 Most Reliable Honda Models According to Consumer Reports Owner Surveys

How Consumer Reports rates car brand reliability The Honda Passport is one of the newest models in the lineup A reliable hybrid: the Honda Accord Hybrid The ever-reliable Honda Civic Consumer Reports (CR) writes comprehensive car reviews to help buyers better understand the value of different brands and models. ...

View more: The 3 Most Reliable Honda Models According to Consumer Reports Owner Surveys

Honda Cars PH Opens Online Parts Selling Platform

2023 Toyota RAV4 Has 1 Huge Thing the Honda CR-V Doesn’t Offer

Honda expands active safety suite with flagship Sensing 360

Used Honda City GM6/7 from RM 50k - C-Segment practicality, Bezza prices, how much to maintain?

AA DRIVEN COTY 2022: Honda Jazz is the best Passenger vehicle of the year

Every 2023 Honda CR-V Trim Comes With 1 Feature Once Reserved for Luxury Cars

News Roundup: Ford pulls out of Canadian auto shows, Honda's FCEV plans, and more

2022 Toyota Camry vs Honda Accord - If it's good enough for the PM, which is best for you?

New 2023 Honda Civic Type R priced from £46,995

New Honda Civic Type R driven in this week’s Auto Express

4 Reasons 2023 Honda Accord Is Better Than Toyota Camry

Honda Activa 125 vs Vespa: 5 quick observations

OTHER CAR NEWS

;
Breaking thailand news, thai news, thailand news Verified News Story Network