General Motors is not afraid of an overhaul. In its recent commercials, passengers exclaim things like, “That’s not a Buick!” to emphasize the dramatic redesign. However, some say GM’s new electric vehicle, the Cadillac Lyriq, isn’t different enough. Early consumer reviews are positive, but one industry expert has some advice to keep it from landing on the list of least desirable EVs. Ford CEO, Jim Farley, says Cadillac didn’t take Lyriq’s innovation far enough and warns that Lyriq might not have what it takes to compete, particularly in the U.S. markets, and should look to China for the future.

What Cadillac Lyriq needs to compete in the EV market

ford’s ceo reportedly thinks the cadillac lyriq didn’t take it ‘far enough’

2023 Cadillac Lyriq | Cadillac

Electric vehicles have been on the market for a decade, but between January and March of 2022, EV registrations increased by 60% despite the automotive market being down 18%, according to Automotive News. This jump in sales is due in part to automakers addressing consumers’ concerns regarding price, battery range, and practicality with their latest designs. Changing the type of outlet needed, extending the battery life, and optimizing the cost have made EVs more desirable for the average consumer, not just car enthusiasts.

Fuel prices, manufacturing delays, and the environment played pivotal roles. The Cadillac Lyriq offers a refined exterior and comfortable ride, but the price is higher than Ford’s contributions to the market, like the Ford F-150 Lightning. Lyriq’s features and design are two additional factors Ford’s CEO predicts will prevent it from riding the EV momentum as smoothly as other vehicles.

What Ford’s CEO thinks the Cadillac Lyriq lacks

Farley asserts that excitement is crucial to converting EV interest into sales. He says the Cadillac Lyriq looks too much like Cadillac’s internal combustion vehicles, telling Newsweek, “We wouldn’t do the product that Cadillac is showing [Lyriq]. We wouldn’t do it. Nothing against them, it just doesn’t fit our brand. It’s not far enough. It has a traditional hood, looks a lot like an ICE product… We want people to feel that electric excitement.” He goes on to say that Lyriq also lacks the comfort features future customers will demand, namely, better software.

Farley uses China’s market as an example. In China, many people don’t own cars, and those who use them for purposes beyond driving. According to Jalopnik, Farley says the type of data screens display, the level of automation, and other technical specs will outweigh things like plush seats in future buyer preferences. He envisions Americans spending more non-driving time in their cars: taking conference calls, holding Zoom meetings, and using vehicles as a transitional space between work and home, which requires more software capabilities. Cadillac lacks some of this ingenuity, in his opinion. He sees China as a market to mirror and tap into for Cadillac’s future.

Why you shouldn’t count the Lyriq EV out

Insight from an automotive CEO like Farley is valuable in the emerging EV market. Still, many consumers are impressed by the Cadillac Lyriq, which begs the question, are Cadillac fanatics more interested in the company’s renowned luxury than the vehicle’s technical features? One of the chief complaints against Cadillac was the sheer size and gas-guzzling nature of the early models. Cadillac was slower than other brands to switch into crossover mode. However, the new Lyriq offers a 100-kWh lithium-ion battery with a 6.5-hour charge time. Still, its Escalade-like size provides ample space Cadillac is known for.

With an EV, fuel economy is irrelevant, and luxury still matters to many. Just ask the market Farley recommends for Cadillac’s future focus. Between 2016 and 2017, Cadillac’s sales in China increased by 50%, marking its highest global sales in its 115-year history. As one of the original luxury brands, if Cadillac navigates the electric car landscape correctly, global EV sales could be its ticket back to the top.

Keyword: Ford’s CEO Reportedly Thinks the Cadillac Lyriq Didn’t Take It ‘Far Enough’

CAR'S NEWS RELATED

Ford To Set Up 'Retail Replenishment Centers' For Its EV Dealers

Ford wants to help dealers cut costs by carrying less inventory after almost 400 dealers left its voluntary EV certification program.

View more: Ford To Set Up 'Retail Replenishment Centers' For Its EV Dealers

Fiat 500e will land in the US as one of the most affordable EVs starting under $33K

The Fiat 500e will return to the US as one of the most affordable EV options on the market. The brand aims to revitalize sales with the 2024 Fiat 500e starting at under $33,000. Fiat is a brand you don’t hear much about in the US because, well, sales ...

View more: Fiat 500e will land in the US as one of the most affordable EVs starting under $33K

Here's How The Ford Ranger Raptor's Fox Shocks Make It A Great Off-Roader

There are multiple drive modes, and each one tweaks the dampers for different purpose.

View more: Here's How The Ford Ranger Raptor's Fox Shocks Make It A Great Off-Roader

Crawford moves to DAMS, Hadjar and Marti join Campos

Isack Hadjar (FRA) Red Bull Junior Driver. Formula 1 World Championship, Rd 17, Japanese Grand Prix, Thursday 21st September 2023. Suzuka, Japan. Jak Crawford will move to DAMS for the 2024 Formula 2 season while Red Bull juniors Isack Hadjar and Pepe Marti will compete for Campos. Crawford finished ...

View more: Crawford moves to DAMS, Hadjar and Marti join Campos

Cadillac History Eldorado(1971-78)

Cadillac Eldorado Models & History (1971-78) FLEETWOOD ELDORADO The Eldorado lost its rear fender skirts this season and saw a major facelift, as well. Square headlamps were new. Wrap-around cornering lamps were gone, being replaced by a narrow, rectangular type, housed in the front fender tips. The parking lamps and ...

View more: Cadillac History Eldorado(1971-78)

Ford Robbed Us Of The Old Four-Door Ranger Because It Wanted To Sell Explorers

Photo: Ford By definition, a big truck like a Ford F-150 or Chevy Silverado struggles to be small. Even in its smallest, most trucky configuration — a two-door single cab — a full-size truck is relatively large and comes with a sizable bed for hauling cargo. But a small ...

View more: Ford Robbed Us Of The Old Four-Door Ranger Because It Wanted To Sell Explorers

Ford loses nearly 400 participants from its EV dealer program

After asking its dealers to join it “on an epic journey of sustainable expansion,” Ford revealed over two-thirds of its dealers joined almost a year ago. However, close to 400 dealers have dropped out of the program since then. Ford asked its dealership network to become a part of ...

View more: Ford loses nearly 400 participants from its EV dealer program

Planned Three-Year Cruise Canceled At The Last Minute Because The Company Couldn't Afford To Buy A Ship

Image: GreenOak (Shutterstock) A cruise that was set to sail around the world for three years has been abruptly canceled at the last minute. The reason? The company behind the cruise couldn’t afford to buy a ship in time, as CNN reports. Life at Sea Cruises, a division of ...

View more: Planned Three-Year Cruise Canceled At The Last Minute Because The Company Couldn't Afford To Buy A Ship

Volkswagen Is Developing Affordable EVs, But Only For China

This 2024 Ford Mustang GT Only Survived 16 Miles Before Being Crashed

Cadillac Deville1989

Let This Lancia Stratos Replica Be Your Affordable Key To Rally Greatness

At $27,500, Is This 2008 Ford F450 Super Duty A Super Big Deal?

Can you tow with a Ford Everest Wildtrak?

1962 Ford Falcon | Old Car

Ford patents inflatable bumpers for its large SUVs & pickups

Ford Figo: Weird noise when the ignition is on worries me

Ford Taurus, Dodge Caravan Live Again In 1995 Detroit Auto Show Retro Video

Next-gen Ford Mustang – The competitors at R1.5 million

At $9,000, Would This 1976 Ford Granada Ghia Put You Back In Black?

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel