DEARBORN, Mich. — Ford and Wood Brothers Racing will welcome 153 Ford and Lincoln Senior Master Technicians as special guests at the upcoming Firekeepers 400 at Michigan Int’l Speedway.
The race is the capstone to the Motor City Homecoming weekend that is celebrating techs who reached the 20-year Senior Master status mark in 2019 or 2020.
The 20-year Senior Master Technicians will be honored by having their names on the sides of the No. 21 Motorcraft/Quick Lane Ford Mustang driven by Harrison Burton. This will be the first time since 2019 that the technicians are able to attend the race that recognizes their loyalty to Ford.
Ford Service Engineering Operations (Ford SEO) partners with Ford Motorcraft to reward automotive technicians who have dedicated themselves to providing excellent service at Ford and Lincoln dealerships across the U.S. To achieve Ford Senior Master Tech status, technicians complete over 600 hours of training and must have five years of service at a Ford dealership. To maintain their Senior Master status, these technicians have taken all new required training and two electives per year, for the last 20 years.
Motor City Homecoming weekend begins with a welcome dinner hosted by Ford Motor Company executives. There is also an exclusive recognition ceremony at Ford Field. To finish the weekend, the techs see their names on the No. 21 Ford Mustang competing in the NASCAR Cup Series race at MIS.
“We are so excited to bring back this memorable experience for our 20-year Senior Master Technicians,” said Elizabeth Tarquinto, Manager of Technical Service Operations, Ford Customer Service Division (FCSD). “The partnerships we have with Motorcraft/Quick Lane Racing and the legendary Wood Brothers Team make this very special. We thrive as a company thanks to the tremendous service that our technicians provide.”
FCSD – best known to fans for its Motorcraft and Quick Lane brands – uses its NASCAR and NHRA racing programs to reward technicians at various levels of their career with VIP hospitality events.
Additionally, FCSD uses its NHRA racing program to actively recruit the next generation of automotive technicians. As a co-sponsor of the NHRA’s Youth & Education Services program, Ford dealerships meet and inform more than 30,000 students from across the country about the career opportunities afforded to technicians. The program resumes Labor Day weekend at the NHRA Camping World Drag Racing Series race in Indianapolis.
Keyword: Ford & Wood Brothers Recognize Master Technicians