ford shakes up leadership, rededicates to software

Ford has shaken up their leadership team as they seek to expand its software leadership team and focus on EV production with lofty goals.

Ford announced today that the brand would be expanding its leadership team and reshuffling key leaders as it works to better its software and production capabilities regarding electric vehicles. In total, this plan will be either hiring or moving a total of 7 leaders. With it, the brand has shown clear intentions for software, production, and supply chain improvements.

Foremost in Ford’s press release is the hiring of two software-focused leaders; Roz Ho (from Hewlett-Packard) and Jae Park (from Google) will be joining Ford’s existing software leaders Sammy Omari (from Motional) and Rob Bedicheck (From Intel/Apple). This newly assembled team will work on “…Ford’s push to develop fully connected, software-defined vehicles and advanced driver assistance systems.”

Other leadership moves include Doug Field becoming Head of advanced product development at Ford’s EV branch “Model E.” John Lawler, current Ford CFO, will overtake supply chain organization while a Chief of global supply is selected. Lisa Drake, current VP of EV industrialization, will take control of manufacturing engineering and help Ford achieve a 2 million EV annual run rate by 2026. Finally, Chuck Gray, current VP of EV technology, will take over all vehicle hardware engineering.

These changes make Ford’s priorities (and perhaps challenges) visible. Ford is looking to compete on vehicle software with their now extensive software leadership team. Still, they are likely attempting to battle manufacturing and supply chain issues with leadership changes in those areas as well.

As more and more brands are noticing the importance of software within electric vehicles, especially regarding self-driving capabilities, it would not be a wild guess to assume that other brands will also be expanding their software teams. And while some have pointed to Ford as the poster child of supply chain issues (following recent announcements), most brands in the industry are likely being rocked by the current chip shortage and will require additional leadership in those areas as well.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Keyword: Ford shakes up leadership, rededicates to software

CAR'S NEWS RELATED

The Ford Maverick Ranks Among Consumer Reports’ Most Reliable American Cars

A look at Consumer Reports’ new car reliability rankings The Ford Maverick is one of the most reliable American cars An overview of the 2022 Ford Maverick Ford is one of the original American automakers, and while the Detroit-based automaker isn’t well-known for reliability, it does have a few ...

View more: The Ford Maverick Ranks Among Consumer Reports’ Most Reliable American Cars

Limited Edition Ford GT Mk IV is ultimate track-only Ford GT

DETROIT: Representing the ultimate and most extreme track only Ford GT ever, the new Ford GT Mk IV by Ford Performance and Multimatic is a radically advanced supercar delivering max performance with its unique body, powertrain and suspension. To deliver unconstrained performance, exceeding that of any Ford GT to ...

View more: Limited Edition Ford GT Mk IV is ultimate track-only Ford GT

Ford Bronco Upgrade Kit From Roush Adds Visual Goodies, New Exhaust

Track-Only 2023 Ford GT Mk IV is the Most Extreme Yet

Photo: Ford The six-year production run of the third generation of Ford’s flagship sports has come to an end. The GT is an exclusive product and a wonderful tribute to the famous GT40 of the 1960s, especially with all those limited editions. However, Ford has one final ace up ...

View more: Track-Only 2023 Ford GT Mk IV is the Most Extreme Yet

Track-only limited-edition Ford GT Mk IV unveiled

Ford GT Mk IV track car: front three quarter static Ford GT Mk IV track car: front static Ford GT Mk IV track car: top-down view Ford GT Mk IV track car: side view Ford GT Mk IV track car: rear three quarter static ► It’s the last track-only ...

View more: Track-only limited-edition Ford GT Mk IV unveiled

£1.4m Ford GT Mk IV launched as hardcore final edition

Ford’s supercar bows out with a track-only homage to its Le Mans-winning ancestor

View more: £1.4m Ford GT Mk IV launched as hardcore final edition

Ford looks to market American heritage to consumers in Europe with larger EVs

Nine months after outlining extensive plans to bring more EV models to Europe, Ford Motor Company shared its intentions to use the transition to rebrand itself under a new slogan – “adventurous spirit,” which represents American values like freedom, the outdoors, and of course larger vehicles. Whether consumers in ...

View more: Ford looks to market American heritage to consumers in Europe with larger EVs

2023 Ford GT Mk IV, 2024 Corvette E-Ray: Today's Car News

Ford has revealed a new version of its GT supercar, which the automaker promises will be the last. It’s a track-only model similar to the previous GT MkII, but this time there are unique designs for the body and engine. We’re also told to expect more than 800 hp. ...

View more: 2023 Ford GT Mk IV, 2024 Corvette E-Ray: Today's Car News

Ford GT MK IV is the Track-Only Send-Off it Deserves

The Only Advantage Off-Roaders See in the Jeep Wrangler vs. the Ford Bronco

Keystone Collection Shows Off Pristine Ford Mustangs

The Ultimate Ford GT With No Restraints On Development As It Is Only For The Track

Tesla, Ford Dealers, and Charging: Top EV News Dec 9, 2022

Top 5 Affordable Used Cars To Buy In The UAE

Summarized In Under Five: 2023 Ford Super Duty (Video)

New 2023 Ford GT Mk IV is the ultimate track-only GT model

The Final Ford GT Isn’t Road Legal but Has over 800 HP

The Ford GT MkIV Is an 800-HP Track-Only Monster

This incredible $1.7m Ford GT is the final limited edition track special

Tander makes Ford Supercars switch after Triple Eight departure

OTHER CAR NEWS

;
Breaking thailand news, thai news, thailand news Verified News Story Network