The off-road SUV is still struggling with global supply chain constraints.
The reborn Ford Bronco has been in high demand from the moment it arrived on the market back in 2020. Unfortunately, Ford appears to still be struggling to keep up with the sky-high interest in the SUV amid continued supply chain constraints. In an effort to assuage some customer frustrations, the automaker is now offering certain Bronco model customers a $2500 rebate if they opt to purchase a different Bronco or Ford model entirely.
Letters with information on the offer started to arrive to Bronco customers earlier in January, the Detroit Free Press reports. The document notes that the rebate was specifically offered to customers waiting on 2023 Bronco Wildtrak models. Ford Spokesperson Jiyan Cadiz told the outlet that this is the result of supply constraints related to the trim and its larger engine, with similar constraints also impacting the broader molded-in colored hardtop, Sasquatch package, and Lux package options. Current Bronco customers are being asked to change their orders to an Outer Bank, Big Bend or Badlands model without the aforementioned options in order to receive the rebate.
Ford will also allow customers unwilling to wait for a new build to apply that $2500 towards a new Bronco Sport, Ranger, F-150, Escape, Edge, Explorer, or Expedition. These models are currently not facing the same production constraints or waitlists as the off-road SUV.
Customers who opt to do nothing in this case run the risk of having their 2023 order canceled if Ford is unable to get it scheduled for production. You can preemptively cancel your order and receive a refund for your $100 deposit, which can be used to reorder a new 2024 model. It is of course worth noting that supplies for the 2024 model year are also slated to remain limited.
A post made on the Bronco6x Facebook page containing an image of the letter states that customers will have until March 7 to adjust their orders and receive the rebate.
Lucas Bell Born and raised in Metro Detroit, associate editor Lucas Bell has spent his entire life surrounded by the automotive industry.
Keyword: Ford Offers Bronco Buyers $2500 to Switch Models