► Rumours swirling of supermini’s demise► Fiesta’s been a consistent best-seller
► Ford’s electrification plans bringing models into question
CAR understands that Ford is intending to kill off its perennial Fiesta supermini.
The small car has been a huge bestseller in the UK and Europe for decades, but its lifespan could be nearing its end. Even so, despite continuing to clock in solid sales numbers, the Fiesta has recently dropped out of the top 10 best-selling cars in the UK, according to 2022 data from the Society of Motoring Manufacturers and Traders. The Vauxhall Corsa is the current number 1 and, interestingly, Ford’s Puma is the third best seller in the UK this year.
If you’ve not noticed of late, Ford’s going through significant upheaval as it races to electrify in all of its markets. The brand has partnered up with Volkswagen to get access to its MEB battery-electric platform, for example, and is jointly developing a new Ranger and Amarok with VW, too. The brand has dipped its toe in the EV waters with the Mach-E, and has already outlined its plan to introduce new EVs by 2024.
CAR reached out to Ford for comment, with a spokesperson telling us: ‘we are accelerating our efforts to go all-in on electrification and therefore review our vehicle portfolio in line with our business strategy. We do not comment on speculation and will share more information in the coming months.’
We’ll have to stay tuned if any firm details are confirmed by Ford.
Keyword: Ford could axe its Fiesta supermini