ford battles with dealers over ev sales plan

Ford is now facing pushback from dealers in numerous states over its EV sales plan.

Ford is revamping its EV sales model, and the first step in doing so is its “EV Certified” program. This certification is required for any dealer selling Ford electric vehicles. But due to the certification’s requirements, the automaker is now facing pushback and even a possible legal challenge from dealers who don’t wish to participate in the program but still wish to sell Ford’s hotly demanded electric vehicles.

Ford’s EV Certification program has two main requirements; sell EVs at fixed prices and invest between $500,000 and $1.2 million into EV charging infrastructure. Depending on how much dealers choose to invest, they will receive a correlating number of electric vehicles to sell. If a dealer chooses not to certify, they will be ineligible to sell Ford’s electric vehicles.

According to CT News Junky and reported by Ford Authority, Ford is receiving a notable amount of pushback in Connecticut, where both the Dealership Association and a Senator representing the state have criticized the company, stating they may pursue legal action. Senator Richard Blumenthal was perhaps the most vocal about the EV sales issue, stating that Ford may be breaking its franchise agreements and may need to be investigated by the Federal Trade Commission (FTC) for its actions.

Dealers have mostly protested the high upfront cost Ford requires dealers to pay to secure EV allocations. Many dealers argued that the system’s inflexibility, requiring such high payments, no matter the size of the dealer, could push smaller dealers out of business.

Connecticut isn’t the only area where Ford is facing backlash. Automotive News notes that as many as three states are exhibiting similar protests.

Ford was not immediately available for comment to Teslarati. However, Ford CEO Jim Farley has noted that the new strategy is being pursued to aggressively push dealers to accept electric vehicles and improve the company’s sales system to compete with direct-to-consumer brands like Tesla and Rivian. The most notable improvement comes from the fixed price agreement that would (hopefully) put an end to dealer markups.

It is unclear what the path forward is for both Ford and dealers. From recent announcements from the manufacturer, it is clear that the Certification program is here to stay and will not receive another deadline extension. At the same time, a loss of dealers may prove detrimental to both the dealerships and the automaker’s brand as a whole. However, it should be noted that Ford will be allowing dealers a second chance to certify in 2027, though it is unclear what the terms of that program will be.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at!

Keyword: Ford battles with dealers over EV sales plan


Casey Thomas's 1977 Ford XC Falcon

AN IT man by trade, Casey shipped his big Aussie barge to the Mother Country while he worked there, racking up plenty of miles across the UK. Returning Down Under in September, he thrashed on the car to get it ready for his Drag Challenge tilt. For the past six ...

View more: Casey Thomas's 1977 Ford XC Falcon

The American 2024 Ford Ranger Is Different From the Global Model

Is Ford redesigning the Ranger? How is the American 2024 Ford Ranger different from the global model? Is the American 2024 Ford Ranger better than the global model? Ford makes some of world’s the best-selling trucks. The F-Series models outsold every other pickup stateside in 2022, with more than ...

View more: The American 2024 Ford Ranger Is Different From the Global Model

Here’s When You Can Order the 2023 Ford Bronco

When can you order a 2023 Ford Bronco?  2023 Bronco: What’s new?  How much does the 2023 Bronco cost?  Are you ready to order a brand-new Ford Bronco? Well, here’s when you can get your order in. You may have thought that retail orders wouldn’t open this year and ...

View more: Here’s When You Can Order the 2023 Ford Bronco

The familiar looking Toyota Vitz intends on embracing affordability

New ModelsBy: Alex Shahini One of the cornerstones of Toyota, when it was founded in South Africa, was offering affordability to all those who aspired for private mobility. A recent addition to their local lineup embraces this mantra wholeheartedly, albeit with an already familiar face. This is the new ...

View more: The familiar looking Toyota Vitz intends on embracing affordability

3 Potential 2023 Ford Bronco Sport Drawbacks to Consider

Is the 2023 Ford Bronco Sport worth buying?  1. How much does the 2023 Bronco Sport cost?  2. The Bronco Sport could have a better ride quality  3. The Bronco Sport is a little tight  Don’t forget about the Ford Bronco Sport! It seems to be fading in the ...

View more: 3 Potential 2023 Ford Bronco Sport Drawbacks to Consider

Labour representative says Ford yet to make proposal on feared cutbacks in Germany

FRANKFURT, Jan 28 (Reuters) – Ford (F.N) executives have offered to hold talks with labour representatives over planned structural changes at the U.S. carmaker's Cologne plant and other German sites but no concrete proposals have been put forward, a shop steward said on Saturday. Speaking at a media briefing ...

View more: Labour representative says Ford yet to make proposal on feared cutbacks in Germany

Ford refuses to rule out potential 2026 F1 entry

Amid a period in which Formula 1 is attracting manufacturers from around the world, Ford says that an entry in 2026 “definitely requires consideration”. New technical regulations will arrive in three years’ time, with the engines set to undergo their biggest changes since the 2014 introduction of the turbo-hybrid ...

View more: Ford refuses to rule out potential 2026 F1 entry

Car companies are shifting focus to electric bakkies

Having zipped from six-figure sedans to Costco-crushing SUVs, electrification is finally zeroing in on the auto industry’s most esoteric form: the tiny pickup truck. At least two major carmakers are considering adding small, battery-powered pickups to their growing parade of EVs. At General Motors, spokesman Stuart Fowle says a pint-sized ...

View more: Car companies are shifting focus to electric bakkies

Ford Escape Owners Love the Style and Safety of Their Cars

JD Power’s 2022 Midsize Truck Rankings: Which Is More Important to You – Quality or Appeal?

Ford Recalls 382K SUVs For Failing Rearview Camera Image

A New Ford Recall in 2023: The Most-Recalled Car Brand of 2022 is Already Off to a Rough Start

Here’s When the 2024 Ford Ranger Might Be Available

Spied: All-New Ford Edge Gears Up for Debut in China

Ford Recalls 462,000 Cars for Broken Rear-View Cameras

Ford Everest v Toyota Prado 2023 Comparison

1942 Ford Super Deluxe

Ford recalls 462,000 vehicles for rear camera display failure

Ford mulls three major changes to its Model e EV dealer program

Here’s How Ford Trucks Dominated North American Truck of the Year 3 Times in a Row


; Kênh kiến thức kỹ năng, phát triển bản thân, hướng nghiệp, blog nhân sự