We spend a lot of time in our cars, and there’s no doubt that music helps time pass easier and make the journey that more pleasant. Carmakers realise this, having put more effort into providing high quality audio inside a vehicle, with many now working with renowed names to come up with such solutions. However, that’s primarily in the premium segment of things, and in entry- to mid-level vehicles the provided audio system is usually just there to serve the basic need of equipping the car with a system, with no actual emphasis on sound quality. Well, the good news is that you can do something to improve the level of sonic quality to your music inside a car, and the simplest – and most cost effective – way to go about it is to upgrade the speakers, the final element in sending out those musical notes into the cabin. Of course, quality amplification helps, but you’ll find that changing the speakers to better units alone can result in a significant jump in audio quality. That’s where Xcite Audio comes in. Established in 2010, the firm has become one of the most preferred branded car audio stores in Malaysia by delivering speaker products that best serve customers needs at the best possible price. If you know a bit about audio, you’ll know that different brands have different sound characteristics, and Xcite is able to offer customers something that would suit their music taste best, with the idea being that in-car entertaiment should be about providing joy, fun and good vibes. To that, the wide range of branded speakers it has from multi-international brands such as Focal, Audison, Infinity, Harman Kardon, Eton and JBL, among others, offers buyers, be it beginners or hardcore car audio fans, a wide choice of products to pick from. The great news for those looking to lift their car’s audio system performance without busting the wallet is the announcement of a mid-year promo on speaker kits from well-known brands such as Focal, Infinity, Alpine, Polk Audio and Ground Zero, of which the images in the story list out the models and specifications of the units on offer. How much, you ask? Well, RM1,200 gets you a full front component and rear co-axial speaker set-up, and Xcite Audio is bundling plug-and-play speaker sockets and spacer brackets for free (installation charges are separate, if you’re not planning to do it yourself). The promo period runs from June 20 to July 16, and you can purchase these speaker kits in-store or online via Xcite Audio’s official website. If it sounds like a great deal, it is, so be sure to check it out – your ears will thank you for that.
