For automakers, the SEMA Show is an annual platform to roll out concepts that highlight creativity, if not absurdity, but also accessories and parts that will make it into the hands of customers.

The show’s 1.1 million square feet at the sprawling Las Vegas Convention Center was divided into 12 themed sections such as racing and performance, powersports and off-roading. Outside, space was dedicated to off-road escapades and burnouts.

Ford, Honda, Nissan, Mitsubishi, Stellantis’ Mopar unit and Toyota participated.

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Overlanding was a major theme as automakers highlighted the more extreme off-road capabilities of crossovers, SUVs and pickups.

The Jeep Wrangler Scrambler SRT concept, inspired by the Jeep CJ-8 Scrambler of the 1980s, took overlanding to a new level: It features a rear-seating system that can rotate 180 degrees, placing occupants in the bed of the truck.

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Racing and performance upgrades were also mainstays. Stellantis used the show to announce Dodge’s return to NASCAR’s Cup Series in 2027.

Here are highlights.

Ford Bronco Frostwarden

Ford used the four-door Bronco to highlight its Megazilla 2.0 crate engine swap. The 7.3-liter V-8 engine packs around 1,200 hp and more than 1,000 pound-feet of torque. The Frostwarden has 42-inch tires, 18-inch wheels and loads of off-road gear and accessories. The idea for the concept, Ford said, started with “a Bronco Arctic search-and-rescue rig.”

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Honda Civic Type R HRC concept

The Civic Type R HRC Concept made its North American debut after breaking cover at the 2026 Tokyo Auto Salon. The concept was developed by incorporating Honda Racing Corp. technologies and the expertise of the company’s racing drivers. Honda said the model is in development for the U.S.

Mitsubishi Outlander Diamond Trail Edition

The Japanese automaker returned to SEMA after a 14-year absence with the 2028 Outlander Diamond Trail Edition. Mitsubishi calls it the most capable Outlander ever offered in North America, with redesigned bumpers to improve approach and departure angles, 18-inch wheels and new seating material inside. Mitsubishi showcased customized conceptual variants of the Diamond Trail as well. The most extreme of the bunch features a 2.5-inch suspension lift and a rooftop tent.

Nissan Armada Jungle Patrol, Frontier Ronin concepts

Nissan’s Armada Jungle Patrol concept features an open-roof design with a tubular roll cage and inward-facing seats that Nissan says “befits a true safari vehicle.” The concept is equipped with 37-inch tires, steel bumpers and an assortment of off-road lights.

The automaker also displayed the Frontier Ronin concept, a rugged pickup with 35-inch Yokohama Geolandar X-AT tires on prototype 17-inch NISMO Ascend beadlock wheels.

The concept is powered by a twin-turbocharged version of the Frontier’s 3.8-liter V-6 engine, which Nissan says is “tuned to deliver more horsepower for effortless speed on nearly all terrain.”

Toyota Tundra Snowhunter concept

Toyota showcased a family of five Snowhunter concepts to imagine how a truck could be equipped for winter exploration. Each truck has Snowhunter camouflage and badging, snow tracks and lift components from Toyota Genuine Parts and Toyota Racing Development. The Tundra Snowhunter concept is built to serve as a mobile base camp, Toyota says, with a TrailLift Pro system turning the bed into a flexible platform.

Toyota Crown Signia GT-S concept, Urban Highlander, C-HR

The Japanese automaker displayed a trio of crossovers with lowered ride heights and sporty details. The Crown Signia GT-S concept is nearly 5 inches lower than the stock model, adds 21-inch wheels and brake hardware adapted from the Lexus RX 500h.

The Urban Highlander and Urban C-HR electric vehicles also feature a lower ride height along with 22-inch wheels and a satin-white and black two-tone exterior.