Tesla CEO Elon Musk shared this update on his social media platform X today, Friday, limiting his announcement to a single sentence: “Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year to make room for increased Cybercab production.”
This means production of the polarising electric pickup will end in Texas after just four years. We recall that in July 2023, Tesla celebrated the start of production. However, the model never gained traction in the mass market. The US electric vehicle manufacturer does not release registration figures for the Cybertruck, instead grouping its sales under “other vehicles.” This category has always accounted for only a fraction of Tesla’s total sales, which are dominated by the Model Y and Model 3. You can read our driving impressions of the unconventional pickup here.
At the beginning of the year, Tesla made another attempt with a significantly reduced list price. The manufacturer introduced a new base Cybertruck model with all-wheel drive, priced from $59,990. This represented a substantial discount: previously, the cheapest Cybertruck cost $79,990. This made the electric model from the Texas factory more affordable than ever. Although Tesla briefly offered a single-motor, rear-wheel-drive Cybertruck RWD for $70,000, it discontinued this variant in September 2025 due to insufficient demand. One thing is clear: the Cybertruck never came close to the originally promised base price of $40,000 by Tesla CEO Elon Musk.
This is likely the crux of the issue: the price-performance ratio was unconvincing. According to an earlier report by Electrek, Tesla was selling only about 5,000 vehicles per quarter at the time of the price cut, which is less than ten per cent of the original forecast of over 250,000 units per year. The manufacturer is also said to have had large inventories at times. In October 2025, it emerged that Musk had instructed his other companies to take the unsold Cybertrucks off Tesla’s hands.
In addition to the new base model of the Cybertruck, Tesla also reduced the price of the top-of-the-line Cyberbeast variant by $15,000 in February – from $114,990 to $99,990. This reduction exactly reversed the $15,000 price increase Tesla had applied to the Cyberbeast in August 2025.
Meanwhile, we reported just this week that two Swiss companies are working to make the Tesla Cybertruck compliant for the European market. The companies, Werk.lab and Revoltaris, aim to technically adapt the Tesla Cybertruck so that it can pass Swiss type approval. Whether these plans will survive the announced end of production in Texas remains to be seen, as does whether the Cybertruck will get another chance at a different production location.
x.com via handelsblatt.com (DE), teslamag.de (DE), reuters.com, insideevs.com
