Saudi Arabia's first car company Ceer launches with focus on EVsdpa internationalDPATue, September 22, 2026 at 5:18 PM UTCAdd us on GoogleCeer has unveiled its first flagship models, a coupé and an SUV called the Exobot. Ceer Motors/dpaCeer has kick-started its operations with a new electric saloon and an SUV.Arriving as Saudi Arabia's first car firm, Ceer has been created through a joint venture between the kingdom's Public Investment Fund (PIF) and Taiwan-based contract manufacturer Foxconn. Founded in 2022, it has yet to launch a new car – until now.With a factory in King Abdullah Economic City, Ceer is expected to be one of several brands creating production facilities in the same location.AdvertisementAdvertisementWhile Ceer will focus on its home market to begin with, there's a likelihood that it will expand to other markets. It has kicked things off with two models, both called Exobot.The futuristic SUV and saloon models get a range of high-end touches, including a huge panoramic glass roof.Inside, there's a huge 48-inch 'Digital Horizon Display' which sits alongside a 10.4-inch central control screen. There is also an eight-inch display for the rear passengers.Underneath, both cars will use a platform which has been developed by Foxconn, while the rear motor has been supplied by EV specialists Rimac. The Croatian firm, which is known for its high-performance supercars like the Nevera, has also provided the gearbox and inverter for both the SUV and saloon models.AdvertisementAdvertisementThe front motor, meanwhile, comes from Hyundai Transys.Ceer says that both cars will bring over 1,100bhp and 1,500Nm of torque, equating to a 0-100 km/h time of around two seconds and a top speed of 250 km/h.The brand says that the Exobot will be 'developed according to the highest global standards' and is expected to 'contribute $8 billion' to Saudi Arabia's GDP.