Question of the Day: Does the Average Price Matter Anymore? TheTruthAboutCars.com Michael Strong Thu, September 10, 2026 at 10:01 PM UTC Add us on Google question of the day does the average price matter anymore Affordability is the industry's buzzword these days. One might think that would mean automakers are bringing down prices and that new cars and trucks would be less expensive, right. Uh, no. question of the day does the average price matter anymore According to Cox Automotive, the average transaction price for a new vehicle in August eclipsed $50,000, rising to $50,089. While not an all-time high - that was December 2025 when the number was $50,612 - it doesn't portend good things for vehicle affordability for the remainder of the year. Advertisement Advertisement And while prices continue to rise, consumers continue to buy. This year won't be a record setter, but it's going to be a decent year despite high interest rates, low incentives, and rising prices coalescing into an ugly - more expensive - result for consumers. So we have to ask: Do you care anymore? Does the average $50K price mean anything or are you simply shopping a monthly payment now? Let us know … [Image: Library, CarMax] Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
Liked by Claire Pelletier, Lauren Girard
Liked by Claire Pelletier, Lauren Girard
Liked by Claire Pelletier, Lauren Girard
