It's part of a plan to restore profits
Porsche is leaning into high-end, expensive, and exclusive models to drive its future profits, with plans that go far beyond the new Mission S supercar. The German automaker has confirmed it will aim to raise the average sales prices of its vehicles, with a particular focus on the 911 and bespoke, one-off projects akin to the new Flachbau RS.
This approach is expected to be an important profit driver. According to Porsche's vice president for product and individualization Alexander Fabig, Porsche already has 15 of these projects on the cards, with prices that start at $1.8 million and stretch to an eye-watering $15 million. "Additional few-off offerings will play a key role," Fabig said, as reported by Automotive News. "It is the next step in Porsche's proven strategy of turning exclusive niches into highly profitable businesses."
The one-off Flachbau RS gives us with an idea of what Porsche is planning. This car is based on a 2018 911 GT2 RS with the Weissach Package and has been transformed into a machine inspired by the iconic 1978 Moby Dick race car. There's no word on how much this car cost, though it would obviously have been extraordinarily expensive. In mid-2025, Porsche presented the 963 RSP, perhaps its most remarkable one-off built to date. This car was built for motorsport legend Roger Penske, is based on the 963 Le Mans prototype, and takes inspiration from the legendary Porsche 917.
More expensive 911s are coming
Porsche's vice president for product and individualization, Alexander Fabig, used the new 911 GT3 S/C as an example of what the brand can do with the beloved 911. In that case, it costs roughly 95% more than a standard Carrera, and that's just the start. "We are not done yet," Fabig said. "Future projects could exceed a 200 percent price premium over the base model."
The cheapest 2027 Porsche 911 starts at $137,850 in the U.S., including destination charges. A vehicle priced 200% above that would carry a price tag of approximately $413,000. This is far beyond the GT3 S/C's $273,000 starting price and exceeds the $387,000 MSRP of the limited-edition 911 GT3 90 F. A. Porsche introduced late last year to mark what would have been Ferdinand Porsche's 90th birthday.
Porsche also has a factory recommissioning and restoration program that should further bolster its profits. The automaker has updated and restored 11 examples of the iconic Carrera GT, charging up to $784,000 for the modernizations. Fabig says Porsche is already working on 16 others and has 21 units in the pipeline.
