Gasgoo Auto- Yijing Auto, the new energy vehicle brand born from a partnership between Dongfeng Motor Group and Huawei Qiankun, has named its core leadership. Wang Junjun takes the helm as chairman, with Zeng Qinglin serving as general manager, the company announced on April 7. The appointments signal the brand is moving into a critical operational phase.Wang Junjun, Image Source: Yijing AutoBoth appointees bring deep industry credentials. Wang Junjun, a graduate of Tsinghua University's power engineering program, has been a central figure in Dongfeng's push into smart electrification. A former CTO at Voyah, he played a key role in the early stages of the Dongfeng-Huawei partnership. As Dongfeng's appointed chairman, Wang is tasked with integrating the two systems and driving product strategy, leveraging his technical background to cement the brand's foundation.Zeng Qinglin, Image Source: Yijing AutoZeng Qinglin brings decades of experience spanning the entire automotive chain—from R&D and production to sales. Having previously served as deputy general manager of sales at Voyah, he offers a seasoned perspective on the premium NEV market. Zeng will oversee brand operations and accelerate the rollout of strategy and products. Industry observers view the duo as a complementary "technology plus market" pairing, establishing a stable management structure for the brand's early growth.Yijing positions itself as a fusion of state-owned manufacturing prowess and cutting-edge technology, operating on a "Dongfeng heritage plus Huawei Qiankun ecosystem" dual-core model. Huawei Qiankun is providing its full-stack intelligent solutions, including the latest Qiankun Smart Driving and HarmonyOS cockpit technologies. Dongfeng, meanwhile, contributes 57 years of expertise in vehicle manufacturing, chassis engineering, safety, and supply chain management.Image Source: Yijing AutoThe brand's first model—a flagship family SUV with six seats—has completed extreme cold testing. It is set to debut at the Beijing Auto Show in April and hit the market later this year. With 2026 shaping up as a critical launch year, the newly assembled management team is expected to sharpen the brand's strategic direction.With its leadership team now in place, Yijing is moving squarely into product realization and market preparation. Drawing on resources from both partners, the company will focus on family users to drive the launch of its debut model, marking a new chapter in collaboration between state-owned enterprises and tech giants.In a post on Weibo, Zeng Qinglin described Yijing as a brand born for the age of intelligence. "Behind it lies the deep manufacturing craftsmanship of a state-owned enterprise, fused with the top-tier intelligent technology of Huawei Qiankun," he wrote. "I am truly full of anticipation to be part of this new exploration."