Gasgoo Munich- New Vision recently announced it is entering the global supply chain of a top-tier German automaker for the first time. The company secured a head-up display (HUD) project for a model destined for global markets, with mass production slated to begin in 2028. This marks New Vision's inaugural entry into the global supply network of a leading German OEM.Image Source: New VisionTop German automakers are notoriously strict about supply chain entry, demanding excellence in technical capability, quality systems, and mass production stability. By passing systematic evaluations and securing a global model program, New Vision is seen as proving its HUD technology and engineering prowess meet international standards.Since its inception, New Vision has focused on intelligent cockpit interaction. According to mid-2026 performance data, sales of its core AR-HUD CyberVision product reached approximately 180,000 units — a 127.8% year-on-year surge — signaling strong momentum in its high-value technology strategy. As of June 30, 2026, the company had served 24 customers and secured design wins for 115 vehicle models, covering a complete matrix from entry-level to high-end flagships.In the first half of 2026, New Vision explicitly outlined a "dual-engine" strategy: breaking into the supply chains of international high-end automakers and aligning with the global expansion of Chinese automakers. It has positioned overseas business as its second growth curve. Entering the German supply system not only marks a critical breakthrough in its internationalization strategy but also builds essential qualifications and experience for future overseas expansion.The global automotive industry is currently in a critical window for intelligent transformation, and the HUD market continues to expand as a core interaction point within the smart cockpit. New Vision stated it will continue to deepen these two strategic lines, leveraging its full-stack capabilities in optical design, software algorithms, and smart manufacturing to enhance responsiveness and service for global clients, driving Chinese intelligent visual interaction technology onto the world stage.
+68 others
