Lucid Gravity Could Use a Little Help With Sales With a starting price of $79,900 before destination fees and taxes, the Lucid Gravity is not aimed at bargain shoppers. That’s a lot of money, even for a luxury electric SUV. Lucid knows this, and since Gravity sales need a boost before the end of 2026, the company is offering some incentives to attract buyers. The latest incentives could finally tip the scales for anyone who’s been eyeing the Gravity but holding out for a better deal. The $10,000 Discount Makes a Difference CarsDirect spotted that Lucid is dangling a $10,000 Lucid Credit on the 2027 Gravity Touring – the entry-level model. If you’re buying one outright, that’s your ticket. The midrange Grand Touring gets a smaller $5,000 credit, so not quite as sweet, but still something. For a ride that starts at $79,900, a $10,000 discount is nothing to sneeze at. That drops the Touring’s sticker to $69,900 before all the usual fees and taxes. Suddenly, the Gravity looks a lot more approachable for a luxury electric SUV of its size. First-time EV buyers can get even more benefits. If you qualify, you could receive an extra $3,500 with Lucid’s Go Electric Credit outside California, and Californians may be eligible for the MyFirstEV rebate. Be sure to check the details and requirements before visiting a dealership. But here’s the twist: the cash discount isn’t always the smartest way to save. Lucid has another trick up its sleeve, especially if you’re planning to finance. Financing Could Be the Better Deal Lucid is offering the 2027 Gravity Touring with 0.99% APR financing for up to 60 months, plus a $5,000 Lucid Credit. According to the report, this combo could actually save you more than just grabbing the $10,000 cash incentive and going the traditional loan route. CarsDirect calculated that if you finance an $80,000 Gravity Touring at the promotional rate, your total cost would be about $76,902 before taxes and fees. If you take the $10,000 discount and finance the rest at a typical 7% APR over five years, the total rises to $83,165. That’s a $6,300 swing in favor of the promo financing. Of course, your mileage may vary depending on your credit, but it shows why it’s worth comparing all the deals before you sign anything. The Grand Touring gets a financing offer too, but at 3.99% APR for 60 months, it’s not nearly as tempting. As for the top-dog GT-S, don’t expect any special deals – it’s left out of the party. All these deals are set to vanish by the end of the month, and you’ll need to take delivery by then to cash in. Lucid is also hinting at some Black Friday specials, but they’re keeping those cards close to the chest for now.