Image Credit: Adrian Newell via PexelsLamborghini's appeal goes far beyond outright performance. Every model is designed to make drivers feel they're behind the wheel of something truly unique, an experience few other automakers can match.From the exterior design of models like the Lamborghini Aventador, Lamborghini Huracán, and Lamborghini Revuelto to the features inside their cabins, every element is designed to deliver an unmatched experience.After all, buyers aren't just paying for a supercar; they're also paying for an unforgettable experience. That is why Lamborghini leaves little to chance, even designing its cabins to make starting the engine feel like preparing a fighter jet for takeoff.AdvertisementAdvertisementLamborghini design director Mitja Borkert recently spoke about one feature found that has made its way into some Lamborghini models. Designed to make drivers feel as though they're about to launch a missile before starting the engine, he said the signature element will remain part of the brand's future cars.Red Flip-Up Start Button Is Exclusive to LambosImage Credit: Redyar Rzgar via PexelsSince Lamborghini launched the Aventador in 2011, the flip-up start button has become a part of the brand's identity. Show a car enthusiast a photo of the flip-up start button only, and there is a high chance they will identify the vehicle as a Lamborghini.Borkert told CarBuzz that one could save time by not having a flip-up start button, but it won't evoke the feeling of starting a car that wakes up neighbors and hits triple-digit speeds in just a few seconds. He said:"For sure, there is a faster way to start the car, but is it fun? I think we are creating the right amount of emotions, and I think that belongs on such a car."AdvertisementAdvertisementWhen asked if the flip-up start button could be perceived as a gimmick one day, he said, "I don't think so."Comparing the starting procedure of a Lamborghini to cooking, he said:"In the kitchen, you want to do something with quality. If you're going fast, it's not as enjoyable as when it takes a little bit of time. You need to feel a little bit involved."Humor Is Important for LamborghiniBorkert said that the cabin theme is the same across all Lamborghinis, so no matter which model one owns, they feel like pilots. He added:"We have the same philosophy in our supercars so that when you take your precious car out on the weekends, you're not confused. You have an architecture that integrates you like a pilot."AdvertisementAdvertisementDespite intense competition and the fact that other automotive brands could replicate something similar, Borkert is confident that they won't be able to pull it off like Lamborghini. He said:"We are judged by smiles. We can reach records, but we also reach them with goosebumps and a smile. That's key for us.""At the end of the day, we are taking things with a smile and with a certain level of humor. It's our way to get the customer involved, feeling happy, satisfied, and enjoying the product."
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