The Ferrari Luce is one of the most controversial and talked-about cars Ferrari has ever unveiled. Flavio Briatore and Luca Cordero di Montezemolo have put the project completely through the wringer.The Ferrari Luce was officially unveiled on May 25, 2026, in Rome. The reveal marked a historic moment for Ferrari, as it is the brand’s first fully electric production car. The Luce is not a traditional two-seat sports car, but a large four- or five-door electric grand tourer with a futuristic design.The car is built on an entirely new 880V platform and features four electric motors with a combined output of over 1,000 hp, delivering performance on par with the world’s fastest hypercars. Ferrari collaborated with Jony Ive’s design studio LoveFrom, resulting in an interior that departs significantly from classic Ferrari models.Ferrari icons completely tear down the Ferrari LuceThe introduction of the Luce sparked division worldwide. While some analysts praise the technological leap forward, there is strong criticism from purists and even former top figures within Ferrari. Former chairman Luca Cordero di Montezemolo reacted sharply to the design and the change in direction, stating that Ferrari risks losing part of its “legend.”AdvertisementAdvertisementThe stock market also reacted mixed: Ferrari shares dipped shortly after the reveal, as investors questioned whether the move into electric luxury cars aligns with the brand’s exclusive sports image. “Everyone keeps asking me if I've seen the Ferrari Luce. There's one big advantage: In my opinion, this time, the Chinese won’t copy it,” said Flavio Briatore.Former Ferrari chairman Montezemolo also slammed the new electric Ferrari Luce, echoing Briatore’s words. “If I said what I really think, I would say some very unpleasant things, so I would rather not comment. I only hope that someone removes the Prancing Horse from that car. There is a risk of destroying a myth, and I am deeply sorry about that. At least this is one car the Chinese will not copy.”The new Ferrari Luce - Photo: FerrariThe new Ferrari Luce - Photo: FerrariFerrari itself over the moonThe Italian brand itself is, of course, very pleased with the new model and the new concept. Chairman John Elkann even sees it as groundbreaking. He said, “With Ferrari Luce, we are once again redefining the limits of what is possible. Today, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future."AdvertisementAdvertisement"Such a leap forward in product innovation could only have been achieved through process innovation; this is why we chose to embark on new collaborations, such as the one with LoveFrom for the design. And, as always, our research and engineering excellence have been placed at the service of driving emotions, without compromise. Rome, the symbolic location of our first victory, becomes the starting point for a Ferrari that lights up the future and opens new horizons.”CEO Benedetto Vigna is also convinced that the car’s design conveys a certain “boldness” in presenting new technologies. "Ferrari Luce was born precisely from this challenge, offering our unprecedented vision of electrification. Never before have we offered our clients such freedom of choice. In line with our belief in technological neutrality, we are the first in the world to combine fully electric, hybrid and combustion engine architectures for sports cars."Vigna added, "We have not limited ourselves to innovation in powertrains; with Luce, we have launched a whole new segment in our range. This model is the result of more than 60 of our new patents and lies at the heart of an ecosystem of collaborations with outstanding technology partners. We have created a car that combines unique driving emotions with extraordinary performance, driving pleasure, and comfort for the Ferraristi of today and tomorrow".With the Ferrari Luce redesigning what it means to have the pracing horse on it, what do you think?