McLaren has named Kemal Curic as their new Chief Design Officer. He brings decades of experience working for Ford and Lincoln. Curic previously worked on the 2015 Mustang and 2017 Continental. McLaren is about to enter a new era and they’re doubling down on that by hiring a new Chief Design Officer. They’ve tapped Kemal Curic for the role and he brings decades of experience to Woking. Born in Sarajevo, Curic received a Bachelor’s degree in Industrial Design and a Master’s degree in Transportation Design. He started his career at Ford of Europe in 2003 and worked on models such as the Fiesta, Mondeo, and Kuga. He eventually left Europe to work at Ford’s global headquarters in Dearborn, Michigan. The move saw him involved in a number of high-profile projects including the 2015 Mustang. He was also the Exterior Design Manager for the Lincoln Continental as well as Chief Designer for the Aviator and Corsair. In 2019, Curic was appointed head of design at Lincoln. This saw him oversee the Chinese Zephyr sedan and Nautilus crossover as well as the iconic Navigator. More recently, he’s been serving as Ford’s Global Design Director of Performance Vehicles. The long tenure at Ford is now over as Curic “will be responsible for shaping the design vision and creative direction of the McLaren Automotive portfolio.” As a result, he’ll oversee exterior and interior design as well as colors, materials, and finishes. The automaker went on to say the noted designer will work “closely with engineering and product strategy teams to ensure McLaren continues to define the highest standards in lightweight, high-performance, and emotionally engaging luxury cars.” In a statement, Curic said “McLaren is one of the most respected and aspirational brands in the world. I’m excited to be part of their journey to help shape the design vision of a company so deeply rooted in engineering excellence and racing heritage. I look forward to working with the talented teams at McLaren to create the next generation of breathtaking, purpose‑driven cars.”
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