Ford's $30,000 EV Truck Gets Direct Apple MapsZac PalmerFord's affordable, mid-sized electric pick-up is still a ways away, but we already know a bit about the skunkworks project. We know that it's targeting a price somewhere around $30,000, we know the basic shape, and now, we know that it will have a unique new tech integration that integrates an Apple app directly into the truck's technology systems.Technology is at its best when it feels simple, intuitive and genuinely useful. That's the idea behind our new midsize electric vehicle, the first on our Universal Electric Vehicle Platform.To give @Ford customers the ultimate driving experience, we're proud to be working with… pic.twitter.com/NMgvGfUplQ— Jim Farley (@jimfarley98) July 23, 2026In a post shared to social media on Thursday, CEO Jim Farley says that Ford is embedding Apple Maps directly into its Universal Electric Vehicle Platform. Because Farley specified the platform rather than just the announced truck, that also means an Apple Maps integration will likely follow on any other SUVs, crossovers, trucks, sedans, or anything else built on the platform in the years to come.Although Farley stops short of confirming specific ways that the direct integration could benefit owners of the new truck, the direct integration has a few obvious benefits. The biggest is live route planning, something that the truck itself should theoretically do better than an outside app because it can utilize as much of the live data that goes into real-time range calculations as it can measure. The map integration could also help improve a new iteration of BlueCruise, Ford's advanced driver assistance system that Farley says will provide "next-generation hands-free driving" on the new truck.AdvertisementAdvertisementAs usual with Ford's slow reveal of information about its new mid-sized moonshot, other information remained extremely limited. We still do not know what this truck will be called, what other cars will be built on the brand's new EV platform, or what sort of performance benchmarks the company is targeting. What we do know is that the truck is supposed to begin production in Louisville later this year ahead of a 2027 launch, one that should mark Ford's biggest and most significant step in the EV space to date.You Might Also LikeIf You Can Only Own One Car, Make It One of TheseThese Are the Most Popular Cars by State