Berlin 11 November 2026

  • The important award recognizes the innovative technological approach of Ferrari’s first fully electric model 
  • The dedicated electric platform, four electric motors and more than 60 new patents underline Ferrari Luce’s commitment to technological innovation 
  • The official motivation for the award is to honor breakthrough innovation that challenges convention, redefines expectations, and demonstrates the courage to lead the automotive industry into new territory. 

Yesterday, the Ferrari Luce has been awarded the 2026 Golden Steering Wheel (Goldenes Lenkrad) in the ‘Best Innovation’ category. John Elkann, Ferrari Executive Chairman, accepted the award during the ceremony held in Berlin by the prominent German magazine Auto Bild, together with a representation of the Ferrari Luce development team. 

The Golden Steering Wheel is one of Europe’s most prestigious automotive awards and celebrates its 50th edition in 2026. Established by Axel Springer in 1976, the award is now presented by Auto Bild and Bild am Sonntag, recognizing outstanding new vehicles and innovations in the automotive industry.

The Golden Steering Wheel award recognizes the Ferrari Luce’s comprehensive approach to innovation, from its fully electric architecture, driving dynamics and energy management to its design and user experience.  The jury, composed of 23 renowned personalities, among which well-known figures from the media and entertainment sectors, awarded the Ferrari Luce for its courage to challenge expectations and for demonstrating that true innovation begins where convention ends.

This is an excerpt of the official motivation for the award as provided by Auto Bild: “Ferrari took a risk with the Luce, challenging expectations of what a Ferrari should look like, what should power it and how it should feel in a new digital era. Making such a decision takes courage, especially for a brand that continues to achieve strong business results. The reactions were intense, but the response from customers speaks for itself. [...] Innovation means having the confidence to take a great brand somewhere new. That is the courage we are recognizing with the Golden Steering Wheel award for innovation.”

Accepting the award, John Elkann said: “At Ferrari, tradition and innovation live together. Ferrari Luce embodies that ambition: an entirely new expression of Ferrari, rooted in our history and pushing us into a future where pioneering technology, design and the emotion of driving come together. This award celebrates the courage to invent. But above all, it belongs to our people, whose extraordinary talent and determination turn ambition into reality.”