Stellantis made major leadership changes today in its American operations. The automaker has named Tim Kuniskis, head of the American brand and SRT division, chief commercial officer, while Bob Broderdorf, former Jeep CEO, is back after a brief medical leave.

Broderdorf won't be returning to lead Jeep. Instead, he will take over as head of Dodge, where he previously led production planning and oversaw the Hellcat launch more than a decade ago, and Dodge is preparing a new one.

Broderdorf went on medical leave in July, and Stellantis named Branden Coté its CEO. Kuniskis said:

'First things first. Bob’s back after his recent health issue and that’s the best news I’ve had all year. A whole lot of people had his back, and he fought like hell. Now he’s coming home to Dodge, and he’s the real deal. And with Chrysler about to go from one product to a real lineup, we need Matt fully focused. You don’t do that part-time.'

Matt McAlear, who led Dodge and Chrysler after Christine Feuell stepped away in March of this year, will now lead Chrysler exclusively. The brand is planning to add three new models to its lineup. Matt VanDyke oversees the Ram brand.

Getting In The FaSTLAne

These leadership changes arrive as Stellantis gears up for a product assault in the United States. Earlier this year, the Amsterdam-based automaker announced its FaSTLAne 2030 plan, an ambitious roadmap that includes 11 new vehicles for North America, seven of which will start under $40,000.

Chrysler is getting three new models—the Airflow and two variants of the Arrow. Chrysler now has just one car in its lineup: the Pacifica minivan.

Dodge is adding the GLH to its lineup, which McAlear told us is aimed at the "sedan, hot-hatch-type market." The performance brand will also expand its lineup at the top end with the aforementioned new Hellcat, which will have a supercharged Hemi under the hood. There's also a new halo vehicle.

Ram has two new pickups in development: the midsize Dakota and the compact Rampage. The brand recently launched a street-truck version of its full-size pickup, called the Ram Rumble Bee. Buyers can get a 777-horsepower 6.2-liter Hemi V8 in the lowered pickup.

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Legacy Players

Broderdorf is a 25-year veteran of the automaker, starting his career at Chrysler Motors Corporation as a district sales manager in the early 2000s. Over his career, he has served as director of the Fiat Brand in North America, head of Alfa Romeo, and several vice presidents before leading Jeep.

Kuniskis has been at the company even longer, starting his career in 1992. Since then, he led Jeep, Ram, Dodge, and SRT before retiring in 2024. He wasn't gone long and returned by the end of that year to lead Ram after a leadership shakeup at Stellantis that ousted former CEO Carlos Tavares.