bridgestone launches new high performance tireBridgestone Americas has introduced the new Potenza Sport EVO tire, an updated version of the Potenza Sport designed to improve steering response, tread life, and wet-weather performance.The new tire builds on the existing Potenza Sport by adding the company's ENLITEN technology, which includes a revised tread compound intended to reduce uneven and premature wear while maintaining responsive handling.bridgestone launches new high performance tire"The Potenza Sport EVO is engineered for drivers who seek a stronger connection to the road," said Todd Chapman, Senior Manager, Consumer OE Product Strategy, Bridgestone Americas. "By integrating ENLITEN technology, we've created a tire that balances precise steering and handling with the durability performance drivers demand."AdvertisementAdvertisementAccording to Bridgestone, the Potenza Sport EVO uses a wider shoulder design to increase road contact and improve dry handling, while an updated tread pattern is intended to provide better grip and stability during cornering.bridgestone launches new high performance tireThe tire also uses a revised polymer compound aimed at improving tread life compared to the previous Potenza Sport tire. For wet conditions, the company says the tread compound, rib pattern, and circumferential grooves are designed to improve traction and help evacuate water to reduce the likelihood of hydroplaning.Bridgestone says the tire was developed for sports cars and premium performance vehicles. It will be offered in 124 sizes, which is 41 more than the previous Potenza Sport lineup.bridgestone launches new high performance tireThe Potenza Sport EVO is now available in the United States and Canada.AdvertisementAdvertisementThis article was co-written using AI and was then heavily edited and optimized by our editorial team.Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.