The German brand wants to capitalize on demand for its SUVs in the US. An X8 could serve as the perfect flagship SUV for the BMW brand. BMW has also confirmed a high-volume EV will launch in Europe in 2028. BMW sold a record 388,897 vehicles in the United States last year, a solid 4.7 percent increase from the previous year and the third consecutive record year. Not willing to rest on its laurels and bathe in the glory of its sales success, BMW has confirmed it’s considering launching a new flagship model. As part of a company-wide update issued this week, BMW announced it is “considering” a new model to sit above the X7 in its line-up of SUVs, or as BMW calls them, Sports Activity Vehicles (SAV). Read: Two Months Was All BMW’s iX3 Needed To Crack 10,000 Sales In Europe BMW provided precious few details about this model, other than stating it will “be closely tailored to the needs of the US market.” Presumably that means an X8, a vehicle which has been talked about for almost a decade, but has so far yet to see the light of day. Earlier this year, Audi finally launched the Q9, its long-awaited rival to the BMW X7 and Mercedes-Benz GLS. While it now seems possible BMW may release a model even larger than its X7 and punching beyond the Q9, the press release doesn’t specifically state this will be the case, simply noting the new model could sit “above the current top-end model, the BMW X7,” without expressly stating it will be larger. That leaves a lot open to interpretation, including the possibility of perhaps a BMW X7 Coupe, or simply a more luxurious and exclusive variant, perhaps akin to the Mercedes-Maybach GLS. BMW says it’s considering the new model because of strong demand for its existing SUVs. It says Plant Spartanburg in North Carolina is already operating at full capacity, and the brand is looking for ways to grow global production. A New Alpina And A New EV For Europe A new flagship SUV isn’t the only thing that BMW is working on. In the same announcement, it revealed a new streamlined portfolio plan for China with features that local customers are calling for. By 2030, BMW says it wants 95 percent of the vehicles it sells in China to be built locally. The first all-new model from the Alpina brand since the BMW takeover is set to launch in the coming year. Few details have been confirmed, other than the fact that it will be based on the 7-Series and designed to slot between regular BMW models and those from Rolls-Royce. Europe is also going to receive an all-new EV. This model, set to arrive in 2028 and competing in the high-volume entry segment, will serve as the latest model in BMW’s Neue Klasse family, using many of the same technologies as the others. BMW also says that the 2-Series Active Tourer will be phased out and will not be replaced.
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