Avatr said it has signed a strategic partnership with Greek automotive group AUTOHELLAS to officially enter the Greece market. The move marks a new step in the brand’s European expansion. Avatr and AUTOHELLAS executives at the signing ceremony. Avatr is backed by Changan Automobile, Huawei and CATL. The brand focuses on the premium smart EV segment. It currently sells Avatr 11, 12, 07 and 06. The lineup covers both SUVs and sedans. It offers battery electric and range-extended variants. All models feature Huawei ADS intelligent driving system and HarmonyOS cockpit. AUTOHELLAS is one of Greece’s most influential mobility groups. Its business spans vehicle distribution, retail, long-term leasing and mobility services. Its footprint covers Greece, the Balkans, Cyprus and Portugal. Through its Velmar dealer network, the group also serves as an authorized distributor and service provider for Ford, Opel, Volvo, Hyundai, Kia, BMW and MINI. It has an established sales channel system and aftersales capability. The latest cooperation extends a broader partnership between Changan and AUTOHELLAS. In May 2025, the two sides signed a distribution agreement under an “In Europe, For Europe” strategy. The plan targets 10 European markets by end-2025. It also aims to build more than 1,000 dealer outlets across Europe by 2030. Changan and AUTOHELLAS at their earlier signing ceremony. Changan’s Deepal brand has already entered Greece with models S07 and S05. The rollout helped establish early channel infrastructure and customer base. It also created reusable operational experience for Avatr’s entry. Under its global plan, Avatr targets entry into core European markets by end-2026. The company aims to position itself in the global luxury auto segment. At the 2026 Chongqing Auto Show, it outlined long-term goals. Annual global sales are expected to reach 800K units by 2030. Overseas markets are expected to account for more than 40 percent. The footprint will extend to over 110 countries and regions. In May, Avatr delivered 7,336 vehicles, up 39.8 percent month on month. Avatr 06 delivered 2,957 units, a new monthly high this year. Avatr 07 delivered 2,318 units, the second-highest. Avatr 11 and 12 delivered 148 and 1,489 units respectively. Sales remain concentrated in the two core models. New Avatr model: Avatr 06T, recently launched. Overseas, Avatr has entered more than 40 countries and regions. Chairman Wang Hui previously said the Avatr 11 sells at about 280K RMB ($41.1K) in China, compared with nearly 450K RMB ($66.1K) overseas. In Thailand, Avatr ranks first in luxury electric SUV sales. In Dubai, it holds around 10 percent share in the high-end EV segment. The brand is set to formally enter Europe by end-2026. Despite operating overseas for only around 18 months, Avatr has already reached stable profitability.
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