See the most popular car colors in America in 2025 and how preferences have shifted since 1996.America's Most Popular Car Colors, 1996 vs. 2025Key TakeawaysGrayscale colors accounted for 80.4% of the U.S. car market in 2025, up from 47.3% in 1996.Gray saw the biggest gain, rising from just 3.6% of the market to 22.9%.Red and green fell from a combined 33.5% market share in 1996 to just 9.2% in 2025.American cars look dramatically different than they did three decades ago.In 1996, bright colors such as red and green were among the country's most common choices. Today, the market is dominated by neutral shades.AdvertisementAdvertisementThis visualization compares the market share of 13 car colors in 1996 and 2025, revealing which colors gained and lost the most ground.The data for this visualization comes from iSeeCars. The automotive research firm analyzed the colors of more than 22 million used cars from model years 1996 to 2025 that were sold between January 2025 and May 2026.White, Black, and Gray Dominate in 2025White was America's most popular car color in 2025, representing 25.7% of the market.Black followed at 23.4%, while gray ranked a close third at 22.9%. Together with silver, these four grayscale colors accounted for 80.4% of the market, compared with 47.3% in 1996.RankColor2025 Market Share1996 Market ShareGrayscale colors-80.4%47.3%Non-grayscale colors-19.6%51.7%1White25.7%22.1%2Black23.4%14.2%3Gray22.9%3.6%4Blue9.1%10.2%5Silver8.4%7.3%6Red7.0%20.1%7Green2.2%13.4%8Brown0.4%2.9%9Beige0.4%1.6%10Orange0.3%0.2%11Yellow0.1%0.3%12Gold0.0%2.3%13Purple0.0%0.7%Gray saw the biggest gain of any car color, rising from just 3.6% of the market in 1996 to 22.9% in 2025, an increase of 19.3 percentage points.AdvertisementAdvertisementBlack posted the second-largest gain, climbing from 14.2% to 23.4%. Together, the two colors gained 28.5 percentage points of market share.Red and Green Have Fallen Out of FavorIn 1996, red was one of America's dominant car colors, accounting for 20.1% of the market.By 2025, its share had fallen to just 7.0%, a decline of 13.1 percentage points.Green experienced an even steeper proportional drop, falling from 13.4% to 2.2%. Together, red and green represented one-third of the market in 1996 but less than one-tenth in 2025.Some Car Colors Have Nearly DisappearedAt the other end of the spectrum, several once-visible car colors have become increasingly rare.Brown and beige each accounted for just 0.4% of the market in 2025, while yellow represented only 0.1%. Gold and purple both rounded to 0.0%, down from 2.3% and 0.7%, respectively, in 1996.AdvertisementAdvertisementOverall, non-grayscale colors accounted for less than one-fifth of the 2025 market.