The 60th Easter Jeep Safari (EJS) has come and gone, and while the cool concept cars may have stolen much of the limelight, the real action was what was happening out on the trails. The annual event has become a pilgrimage for off-road enthusiasts, a melting pot of off-road culture where automakers show off concepts, tire manufacturers showcase the latest in all-terrain rubber, and passionate people gather to share stories around a campfire by night and traverse tricky terrain together by day.CarBuzz was there, catching up with Shaun Walford and exploring off-road culture and the accessories that make exploring the great outdoors better. And some stood out more than others, like 3W Auto-Life’s cabin upgrades for the Ford F-150, the newly released metal running boards, and the brand’s full suite of auto accessories for various Jeep models.3W Auto-LIfe3W was out in full force at this year’s EJS, sponsoring some of the toughest trails in Moab and helping enthusiasts learn how to conquer them. The goal? Fostering enthusiasm and community at what is widely regarded as the greatest off-road event in the world.This article has been sponsored by the company concerned. Investing In The Off-Road Community At A Trail Level We all love a good off-road trail, but without the community looking after these trails together, they wouldn’t be in the condition to enjoy them for years to come. 3W Auto-Life knows this, and this year, was committed to assisting the off-road community by sponsoring Moab’s toughest trails, ensuring they were well maintained and off-roaders were well supported on their journeys.Catering to experienced explorers, 3W sponsored three Level 7 trails:Hell’s Revenge - This iconic 6.5-mile trail is renowned for steep Navajo sandstone ‘slickrock’ fins and perilous drops, with its Level 7 difficulty status cemented by the remarkable Hell’s Gate climb. 3W Auto-LifeMoab Rim - The 9-mile Moab Rim trail climbs rapidly, with off-roaders ascending nearly 1,000 feet in the first mile alone. Steep, rocky, and extremely treacherous, it’s known for obstacles like Devil’s Crack and the Z Turn. 3W Auto-LifeGolden Spike - Connecting Poison Spider Mesa and Gold Bar Rim, Golden Spike has been a regular fixture at EJS since 1989. This 6.7-mile trail over a solid slickrock surface features ledges and rock-laden trails that make it unsuitable for stock 4x4s and novice drivers. 3W Auto-Life Building Up Novice Drivers With Experienced Guides More inexperienced drivers were also supported by 3W. Well-known off-road content creator and 3W brand ambassador Ted Wiborn (@expeditionteamwiborn on Instagram) led a guided run on the Seven Mile Rim trail (Level 4), sharing his incredible knowledge with attendees and teaching them how to tackle trails like a pro.3W Auto-LifeThis beginner-friendly experience was a highlight at the event, with Ted showcasing how to safely tackle trails, giving out expert tips garnered over years of experience, and showing newcomers what the off-road community is all about.3W Auto-Life Vehicle and Cabin Protection From 3W: From the Rubicon 392 to the F-150 In addition to the on-trail action, 3W’s booth was a hive of activity. Attendees could get up close with the full lineup of 3W products, participate in interactive games, and chat to product experts and avid off-roaders and overlanders. And at the center of it all was Jeep Wrangler Rubicon 392 kitted with 3W’s custom-made floor mats, displaying how 3W mats fit snugly into a vehicle. The booth also showcased 3W’s range of cabin upgrades, including the new line of metal pedal-compatible floor mats for the Ford F-150. 3W Auto-LifeF-150 Lightning SuperCrew Cab Metal Pedals - The 3W F-150 Lightning SuperCrew Cab Metal Pedals feature a material upgrade at the left footrest position—replacing the original TPE with metal. This enhancement not only maintains durability but also elevates the overall texture and aesthetic appeal.3W Auto-LifeFloor mats that will last a lifetime - 3W’s now famous floor mats are a must-have for off-roaders of all experience levels. Built with durable VigorMold technology, these mats will outlast your truck or SUV. They’re easy to clean, and importantly, they keep your cabin fresh even on the muddiest of trails. No cabin is complete without a set of 3W floor mats.3W Auto-LifeThese aren’t just accessories, but real, trail-proven upgrades that have done the hard yards and survived the toughest trails in America. They’re simple upgrades that are must-haves for novice and expired off-roaders alike.The 3W booth also featured exciting activities such as a prize wheel, which was a massive hit with visitors. Children also flocked to join in on the mini floor mats painting sessions to customize and design their own EJS floor mats. 3W Booth at Easter Jeep Safari (1) By The Community, For The Community EJS is more than just an event, it’s a collection of like-minded individuals who all share a passion for off-roading and overlanding, and who support each other at every turn. Whether it’s helping a stuck driver winch out of a tough situation or getting out to spot for a novice in the overlanding game, the community comes together to look after one another and the trails they explore. 3W Auto-Life3W believes in this shared responsibility, and through its brand ambassadors and trail sponsorship is helping to reinforce the off-road community and bring new blood into the pastime we know and love.3W Auto-LifeIn celebration of the 2026 EJS, 3W Auto-Life is giving shoppers 30% off all 3W accessories. Simply head over to https://3wliners.com/ and use code ‘MOAB30’ at checkout to get 30% off anything sitewide. Whatever the trail throws at you, make sure your 4x4 is 3W trail ready.