Autoblog and Yahoo may earn commission from links in this article.We got our first glimpse of the updated Toyota Crown for the Japanese market earlier this month. Now, the 2027 Toyota Crown for the U.S. has been officially detailed. Still one of the most individualistic cars in Toyota's current lineup, the latest Crown features refined styling elements, the latest hybrid system across the lower three trims, and a slew of newly standard features. Pricing has also been updated, with one trim in particular quite a bit more expensive than before. Toyota will be hoping these enhancements can rescue flagging sales of this underappreciated sedan.Fresh Styling Accents and New Colors2027 Toyota CrownToyotaView the 3 images of this gallery on the original articleAdvertisementAdvertisementToyota has barely changed the look of the Crown, which still turns heads with its coupe-like roofline and taller stance than the older Avalon. While the front fascia is largely unchanged, there's a newly sculpted rear bumper that lends the sedan a slightly more elegant look. Inked, a new black color, has joined the color palette for this model year. When launched, one of the most striking aspects of the Crown's design was its two-tone paint job. Toyota has refined this finish on the Platinum with a body-colored trunk that neatly complements the black roof and upper body. The two-tone finish works especially well when the lower body is finished in red. For the Nightshade trim, there are new black badge overlays.Additionally, the Platinum now has red brake calipers and a black belt window surround.ToyotaMoving inside, the 2027 Crown also gets a new shade. For the Limited trim, there are new Saddle Tan seats, which are also available on the Platinum. If the Bronze Age exterior color is selected, any trim can be had with the Saddle Tan seats.AdvertisementAdvertisementStaying in the interior, the Limited trim now gains standard tech like a panoramic-view monitor, traffic jam assist, and Digital Key capability. As before, all variants have dual 12.3-inch displays.Upgraded Hybrid System and New Paddle Shifters2027 Toyota CrownToyotaThe Toyota Crown launched with hybrid-only powertrains originally, and that's still the case. The XLE, Limited, and Nightshade trims now gain the fifth-generation Toyota Hybrid System, which combines a 2.5-liter four-cylinder engine and front/rear electric motors. All-wheel drive is standard and these three models use a CVT. While Toyota did not confirm outputs for this powertrain, they should be similar to the 2026 version's 236 horsepower combined.The top Platinum trim keeps its 2.4-liter turbo-four hybrid system, known as the Hybrid Max. With 340 hp and 400 lb-ft of torque combined, it can reach 60 mph in 5.7 seconds. AWD is still standard here, but the CVT is replaced by a direct-shift six-speed automatic.The lower three trims now have standard paddle shifters. Combined with the upgraded hybrid system, Toyota claims a more responsive driving experience. This is still a comfort-oriented sedan, though.AdvertisementAdvertisementRelated: I Drove the 2025 Toyota Crown, Here's My Honest ReviewPricing and Availability2027 Toyota CrownToyotaThe 2027 Toyota Crown is more expensive to start, but one trim in particular has been hit with a big price bump. Here's a comparison between 2027 and 2026 pricing.Trim2027 Price2026 PriceDifferenceXLE$41,640$41,440+$200Limited$49,720$45,950+$3,770Nightshade$48,965$48,765+$200Platinum$55,190$54,990+$200The Limited is almost $4,000 more expensive than before, primarily because it receives the most significant feature updates for the new model year. These prices exclude a destination charge of $1,295.Toyota hasn't said exactly when the 2027 Crown will be available, but we expect it to arrive at dealers later this quarter.We're Glad The Crown Exists2027 Toyota CrownToyotaThe Toyota Crown is one of the automaker's slowest-selling vehicles in the U.S., with only 5,152 units sold in the first half of 2026. That's nowhere near any of the brand's gas-powered SUVs, and even the electric bZ has outsold the Crown this year so far.AdvertisementAdvertisementDespite this, we have to admire Toyota's decision to continue investing in the large sedan segment. So many rivals have killed off their larger sedans, but the Crown offers something distinctive for buyers who don't need a giant SUV. It's efficient, surprisingly rapid with the turbocharged engine, and has one of the automaker's nicest interiors. With early sales of the new Lexus ES well below expectations, the Crown is capable of filling the gap for buyers looking to combine premium comfort and reliability.Related: Toyota's Hybrids Are Now Outselling Its Gas-Only Cars In AmericaThis story was originally published by Autoblog on Jul 24, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.
