A magazine advertisement for the 1969 Chevrolet C- and K-Series pickup trucks, touting their toughness and comfort.Pickups today are comfortable long-distance commuters, essentially tall four-door sedans with open trunks, not much like their harsh-riding agro-industrial ancestors of a half-century ago. Even during the 1950s and 1960s, though, pickup manufacturers emphasized their trucks' tolerable rides, even as they touted their workplace hauling credentials above all else.This magazine advertisement for the 1969 Chevrolet C/K-series pickups is a good example of that style of pickup marketing, for a truck that works hard yet doesn't beat up its occupants too much.
